Ford is Now Using Microsoft's HoloLens for Its Design Center

 - Oct 5, 2017
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Ford is now employing mixed-reality technology from Microsoft's HoloLens for visualizing holographic car creations in its Design Center. With this innovation, it is easier than ever for its designers to see desired changes made to a vehicle before one's eyes, including everything from side mirrors to grilles and even different interior options.

Since visualizing proposed design changes can be a time-consuming process, especially when it comes to the creation of clay models, Microsoft HoloLens now plays a vital role in speeding up the design process. Now, both clay prototypes and physical production vehicles may be augmented with the mixed-reality technology. The technology also has the potential to be used in several phases of the design process, including early product creation and later studies on engineering.

This new design system has implications for the future of automotive design for both designers and customers, as the holographic images can be seen in real-time.