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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,796 more

Augmented Preview

AR technology is used to preview a wide variety of products and services

Trend - The use of augmented reality in the process of previewing the various services and products consumers are looking to purchase is on the rise, allowing potential customers to test brands' offerings without having to immediately commit.

Insight - Traditional forms of marketing, like TV commercials and broad product claims, no longer have the influence they once did. Millennials and Gen Z in particular have increased the demand for more authentic and realistic engagement with brands--whether that's in product previews, experience, or in how brand ambassadors interact with them. This craving for authentic branded engagement has brought on campaigns and innovations that establish more trust between the brand and their customers.
Workshop Question - Conceptualize AR technology that would allow customers to preview your brand's product/service.
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
133,909 Total Clicks
Date Range:
Oct 17 — Mar 19
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Related Trend Reports & Custom Market Research

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