Category
Tech
Delegated Interfaces
Trend cluster
Category
Augmented
Preview
AR technology is used to preview a wide variety of products and services.
3.3
Trend score
Trend
What is the Augmented Preview trend?
Augmented Preview: The use of augmented reality in the process of previewing the various services and products consumers are looking to purchase is on the rise, allowing potential customers to test brands' offerings without having to immediately commit.
Insight
The consumer insight behind the Augmented Preview trend
Traditional forms of marketing, like TV commercials and broad product claims, no longer have the influence they once did. Millennials and Gen Z in particular have increased the demand for more authentic and realistic engagement with brands--whether that's in product previews, experience, or in how brand ambassadors interact with them. This craving for authentic branded engagement has brought on campaigns and innovations that establish more trust between the brand and their customers.
Trend themes
Themes within the Augmented Preview trend
Three behaviours holding the trend together01
Augmented Reality Shopping
The utilization of augmented reality technology for previewing products and services is on the rise, enabling prospective customers to try brands' offerings without making a commitment.
02
Authentic Engagement
Millennials and Gen Z demand more genuine and realistic engagement with brands, prompting campaigns and innovations that create more trust between brands and their customers.
03
AR Product Previews
Various industries have realized the potential of AR for showing customers how proposed changes to their appearance or space will look like, creating a more accurate visualization of the finished product.
Industry implications
What the Augmented Preview trend means for industry
Where the trend changes the playbookFor
Retail Industry
Retailers are using AR technology to give customers a better online preview of products before committing to a purchase.
For
Healthcare Industry
AR is being used in the healthcare industry to help patients visualize changes to their body with more accuracy before undergoing procedures.
For
Outdoor Gear Industry
AR technology is providing customers with a better idea of how large scale items such as tents and sleeping bags will look in outdoor settings before making a purchase.
Workshop question
Conceptualize AR technology that would allow customers to preview your brand's product/service.
Trend signals
Trend signals for Augmented Preview
Trend score 3.3 out of 10, from popularity 59%, activity 33%, freshness 8%.
Popularity59%
Activity33%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Augmented Preview trend
5 featured examples from Oct 7, 2017 to Feb 8, 2019CategoryTech
AR Toy Previews
Argos Launched Augmented Reality LEGO Models Via Its App
Retailers can utilize augmented reality technology to enhance the shopping experience and drive sales.
CategoryTech
AR Music Apps
'Firstage' Encourages Music Discovery Through Augmented Reality Performances
Opportunity for music streaming platforms to incorporate augmented reality features that enable users to discover and engage with new music visually.
CategoryTech
AR Tent-Previewing Experiences
Mountain Hard Wear's AR Tech Simplifies Shopping for Outdoor Gear
Opportunities for outdoor retailers to enhance the customer shopping experience and prevent post-purchase dissatisfaction through AR technology.
CategoryLifestyle
AR Pet Bed Previews
'Treat A Dog' Implemented Shopify AR to Help Pet Parents with Buying a Dog Bed
The pet product industry can explore AR technology to provide enhanced product previews and increase customer satisfaction.
CategoryLifestyle
AR Dental Software
'Janus Health AR' Helps Patients Better Visualize a New Smile
The dental care industry can leverage AR dental software to provide patients with a more visual and accurate understanding of potential smile transformations.
