AR technology is used to preview a wide variety of products and services
Trend - The use of augmented reality in the process of previewing the various services and products consumers are looking to purchase is on the rise, allowing potential customers to test brands' offerings without having to immediately commit.
Insight - Traditional forms of marketing, like TV commercials and broad product claims, no longer have the influence they once did. Millennials and Gen Z in particular have increased the demand for more authentic and realistic engagement with brands--whether that's in product previews, experience, or in how brand ambassadors interact with them. This craving for authentic branded engagement has brought on campaigns and innovations that establish more trust between the brand and their customers.
Insight - Traditional forms of marketing, like TV commercials and broad product claims, no longer have the influence they once did. Millennials and Gen Z in particular have increased the demand for more authentic and realistic engagement with brands--whether that's in product previews, experience, or in how brand ambassadors interact with them. This craving for authentic branded engagement has brought on campaigns and innovations that establish more trust between the brand and their customers.
Workshop Question - Conceptualize AR technology that would allow customers to preview your brand's product/service.
Trend Themes
1. Augmented Reality Shopping - The utilization of augmented reality technology for previewing products and services is on the rise, enabling prospective customers to try brands' offerings without making a commitment.
2. Authentic Engagement - Millennials and Gen Z demand more genuine and realistic engagement with brands, prompting campaigns and innovations that create more trust between brands and their customers.
3. AR Product Previews - Various industries have realized the potential of AR for showing customers how proposed changes to their appearance or space will look like, creating a more accurate visualization of the finished product.
Industry Implications
1. Retail Industry - Retailers are using AR technology to give customers a better online preview of products before committing to a purchase.
2. Healthcare Industry - AR is being used in the healthcare industry to help patients visualize changes to their body with more accuracy before undergoing procedures.
3. Outdoor Gear Industry - AR technology is providing customers with a better idea of how large scale items such as tents and sleeping bags will look in outdoor settings before making a purchase.
