Milky Mist

Facial and hair care mists adopt milky ingredients to avoid dehydration

Implications - Despite the immediate refreshment most hydration mists offer, without the incorporation of specialty ingredients the moisture they provide can be temporary. Brands in the skincare industry are countering this fact by offering hydration mists based in milk or milky ingredients, catering to consumers seeking quick-fixes with long-term impacts in the process of self-care.

Workshop Question - How could your brand create solutions that provide both immediate and long-term benefits?
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23,080 Total Clicks
Jun 17 - Mar 19
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FashionCosmetics
Featured Examples
Designer Coconut Setting Mists - Marc Jacobs New Setting Spray Keeps Makeup in Place All Day
SCORE 2.8
Mild 183 Clicks Pub: Jun 21, 17
Designer Coconut Setting Mists
Marc Jacobs New Setting Spray Keeps Makeup in Place All Day
The new Marc Jacobs Re(Cover) Perfecting Coconut Setting Mist uses the skin-enhancing benefits of coconut to help improve the appearance of skin and makeup. Described as a “fine micro mist,&#... [More]
Calming Moisturizing Sprays - Pixi by Petra's Lightweight 'Hydrating Milky Mist' Nourishes the Skin
SCORE 4.2
This Year and Average 181 Clicks Pub: Apr 16, 18
Calming Moisturizing Sprays
Pixi by Petra's Lightweight 'Hydrating Milky Mist' Nourishes the Skin
Beauty label Pixi by Petro introduced its Hydrating Milky Mist created with hyaluronic acid and black oats. This purpose of the moisturizing mist is to draw in water and keep moisture levels... [More]
Milky Moisturizing Mists - YESTO's 'Coconut Milk Mistified Moisturizer' Deeply Hydrates Dry Skin
SCORE 4.7
New and Average 6 Clicks Pub: Mar 5, 19
Milky Moisturizing Mists
YESTO's 'Coconut Milk Mistified Moisturizer' Deeply Hydrates Dry Skin
YES TO launched a new solution for dry skin in the form of its ‘Coconut Milk Mistified Moisturizer,’ which is ultra-hydrating. Powered by coconut milk, coconut oil, coconut fruit juice... [More]
Versatile Hair-Conditioning Milks - Mizani's '25 Miracle Milk' Provides the Hair with 25 Benefits
SCORE 2.8
This Year and Mild 142 Clicks Pub: Apr 25, 18
Versatile Hair-Conditioning Milks
Mizani's '25 Miracle Milk' Provides the Hair with 25 Benefits
Haircare brand Mizani unveiled a new product that functions as a leave-in conditioner, called ‘25 Miracle Milk.’ The product can be used after the hair has been washed, and can simply... [More]
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