Facial and hair care mists adopt milky ingredients to avoid dehydration
Trend - Despite the immediate refreshment most hydration mists offer, without the incorporation of specialty ingredients the moisture they provide can be temporary. Brands in the skincare industry are countering this fact by offering hydration mists based on milk or milky ingredients.
Insight - Consumers prioritize quick-fixes for everyday problems, but the demand is concentrated toward products that simultaneously ensure long-term effects. This convenience-centered preference is mirrored in consumers who are more informed of how their body responds to different ingredients. As a result, consumers tend to be more confident in products that are marketed as performance-forward.
Insight - Consumers prioritize quick-fixes for everyday problems, but the demand is concentrated toward products that simultaneously ensure long-term effects. This convenience-centered preference is mirrored in consumers who are more informed of how their body responds to different ingredients. As a result, consumers tend to be more confident in products that are marketed as performance-forward.
Workshop Question - How could your brand create solutions that provide both immediate and long-term benefits?
Trend Themes
1. Milky Ingredients - Brands are using milky ingredients in facial and hair care mists to provide long-lasting moisture and performance-forward products.
2. Hydration Mists - Consumers are seeking after hydration mists that offer quick-fixes and long-term effects.
3. Versatile Hair-conditioning Milks - Multitasking hair conditioning milks, which provide nourishment, hydration and detangling benefits, are becoming increasingly popular.
Industry Implications
1. Skincare Industry - The skincare industry can benefit from incorporating milky ingredients and offering hydration mists with long-term performance-based solutions.
2. Haircare Industry - The haircare industry can benefit from offering versatile hair-conditioning milks that provide nourishment, hydration and detangling benefits to meet the needs of various hair types.
3. Cosmetics Industry - The cosmetics industry can benefit from creating setting sprays and mistified moisturizers that are powered by ingredients with long-lasting hydration and moisturizing effects.
