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Nourishing Milky Moisturizers

Hada Labo's Gokujyun Super Hyaluronic Acid Milk Soothes The Skin

— April 17, 2018 — Fashion
Skincare label Hada Labo introduces the Gokujyun Super Hyaluronic Acid Emulsion milk lotion. It is a moisturizer formulated for daily use, infusing the skin with hydrating elements. The consistency of the lotion is lightweight and boasts a milky feel. The Gokujyun Milk replenishes the skin, diving deep into the pores with skin-smoothing conditioners. The light texture of the formulation makes it comfortable to implement into one's daily skin routine.

Recommended application suggests a squeeze of the product until it reaches the size of a dime, which is then massaged onto the face and neck until it fully absorbs into the skin. Additionally, the product has hyaluronic acid added to deliver a youthful look of the skin's complexion.
Trend Themes
1. Hydrating Milk Lotions - Formulating lighter milk-based lotions with hydrating properties can disrupt the already-established thicker moisturizer market.
2. Youthful Skin Targeting - Including youthful appearance claims in skincare products, such as the addition of hyaluronic acid, can change the way consumers approach their daily routines.
3. Lightweight Skincare - Creating skincare products with a lighter consistency, such as a milk-like texture, opens new opportunities in formulating skincare routines and can eschew the standard heavy creams used in the past.
Industry Implications
1. Beauty and Skincare - The introduction of lighter, milk-based skincare products can disrupt the beauty and skincare market, allowing new companies to enter the cosmetics industry with innovative formulas.
2. Cosmetics and Personal Care - As consumers become more environmentally conscious of their purchasing decisions, formulating lighter, milk-based lotions can tap into the personal care market with an eco-friendlier footprint.
3. Pharmaceuticals Industry - Pharmaceutical companies could develop new products with hydrating properties and youthful appearance claims through the inclusion of hyaluronic acid, making them relevant in the skincare market.
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