Layerable Liquid Moisturizers

Thayers' Soak It Up Moisturizer is Lightweight and Deeply Hydrating

Thayers' Soak It Up Moisturizer delivers deep hydration without feeling heavy thanks to its lightweight, liquid texture. This barely-there moisturizer for normal to dry skin is made with shea butter, but it offers a comfortable, non-greasy experience that stands out from skincare solutions with similar formulations. Hyaluronic acid and snow mushroom are also included in this lightweight liquid moisturizer to penetrate five layers deep and help hydrate the skin for up to 80 hours.

Many savvy skincare consumers favor layerable moisturizers for their ability to provide targeted hydration without overwhelming or smothering their skin. Formulas like this one allow for personalized skincare routines, flexibility and the opportunity to address specific concerns without the heaviness often associated with richer creams.

Layerable Moisturizers
Layerable moisturizers offer targeted hydration without overwhelming the skin, allowing for personalized skincare routines and flexibility.
Lightweight Skincare
Lightweight skincare solutions, like Thayers' Soak It Up Moisturizer, provide deep hydration without feeling heavy, offering a non-greasy experience.
Extended Hydration
Hyaluronic acid and snow mushroom in Thayers' Soak It Up Moisturizer penetrate deep into the skin, providing up to 80 hours of hydration.

Where This Applies

Skincare
Layerable moisturizers and lightweight skincare products are disrupting the traditional skincare industry by providing customizable and non-greasy hydration options.
Beauty
The extended hydrating properties of Thayers' Soak It Up Moisturizer are disrupting the beauty industry, attracting savvy consumers looking for lightweight, long-lasting skincare solutions.
Personal Care
The trend of layerable moisturizers and lightweight skincare is creating disruptive innovation opportunities in the personal care industry by offering targeted hydration and customizable routines.
SCORE
5.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 67%
Activity 66%
Freshness 22%