Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

QUAI Launched a New Product That Enhances Natural Waves and Curls

 - Apr 24, 2018
References: theouai & teenvogue
QUAI, a haircare brand that specializes in cruelty free products that are formulated without damaging ingredients like parabens, recently expanded its collection with an incredibly lightweight curl-defining foam.

The foam comes in a sleek white pump bottle, which is accented with a minimalist label that features black lettering. The product is made specifically for consumers who already have natural waves and curls, who are looking for a product that helps to enhance and separate them without weighing their hair down or leaving a sticky residue.

The curl-defining foam is simply massaged and scrunched into damp hair, which can then be air or blow dried to lock in the look. With this, the hair is left with a lightly tousled aesthetic that's still put together.