Lattes, or latte-inspired products, work to enhance the skin
Trend - The unusual combination of lattes and skincare can now be observed either in actual beverages that contain specific, skin-enhancing ingredients, or topical products that contain ingredients popular in lattes.
Insight - For health-conscious consumers, indulging in "unhealthy" food and beverage items requires a little more motivation than it does for the average consumer. These individuals seek out products that erase the guilt of indulging, while still allowing them to do so--and are drawn to traditional food and beverage items revamped with the promise of enhanced nutrition or benefits.
Insight - For health-conscious consumers, indulging in "unhealthy" food and beverage items requires a little more motivation than it does for the average consumer. These individuals seek out products that erase the guilt of indulging, while still allowing them to do so--and are drawn to traditional food and beverage items revamped with the promise of enhanced nutrition or benefits.
Workshop Question - How could your brand elevate a daily ritual its consumer partakes in?
Trend Themes
1. Latte-inspired Skincare - The trend of combining lattes and skincare highlights an opportunity for food and beauty brands to collaborate in creating products that offer enhanced nutrition and benefits with traditional food and beverage items.
2. Superfood-infused Lattes - The rising demand for natural, holistic, and healthy food products has led to the creation of unique superfood-infused beverage options such as Project Juice's Adaptogen Lattes and Blume's Beetroot Blend, opening opportunities for creating functional and flavored lattes for health-conscious consumers.
3. Latte-like Face Masks - Consumers' increasing demand for skincare with fun and enjoyable experiences has led to the development of products such as YESTO's Frothe Mousse Mask, which also plant-based formulations and latte-inspired ingredients other than coffee.
Industry Implications
1. Food and Skincare Industry - Combining lattes and skincare ingredients is an innovative marketing strategy for brands in the food and beverage and skincare industries to cater to health-conscious consumers who enjoy indulging in traditional food/beverage items but seek functional and nutritional benefits.
2. Functional Beverages Industry - The creation of superfood-infused lattes, such as Panatea's GLOW Instant Matcha Latte and Jade Leaf Matcha's Premium Matcha Latte Infusions, offers an opportunity for brands that focus on functional beverages and alternative sources of caffeine to explore unique and healthy beverage options.
3. Beauty Industry - The emergence of latte-inspired skincare products and experiences such as Eminence's Pumpkin Latte Hydration Masque and YESTO's Frothe Mousse Mask creates a disruptive innovation opportunity for beauty brands to cater to consumers looking for enjoyable and nourishing skincare products with added ingredients such as coffee, coconut milk, and matcha.
