Category
Fashion
Scaled Restraint
Trend cluster
Category
Beautifying
Latte
Lattes, or latte-inspired products, work to enhance the skin.
3.8
Trend score
Trend
What is the Beautifying Latte trend?
Beautifying Latte: The unusual combination of lattes and skincare can now be observed either in actual beverages that contain specific, skin-enhancing ingredients, or topical products that contain ingredients popular in lattes.
Insight
The consumer insight behind the Beautifying Latte trend
For health-conscious consumers, indulging in "unhealthy" food and beverage items requires a little more motivation than it does for the average consumer. These individuals seek out products that erase the guilt of indulging, while still allowing them to do so--and are drawn to traditional food and beverage items revamped with the promise of enhanced nutrition or benefits.
Trend themes
Themes within the Beautifying Latte trend
Three behaviours holding the trend together01
Latte-Inspired Skincare
The trend of combining lattes and skincare highlights an opportunity for food and beauty brands to collaborate in creating products that offer enhanced nutrition and benefits with traditional food and beverage items.
02
Superfood-Infused Lattes
The rising demand for natural, holistic, and healthy food products has led to the creation of unique superfood-infused beverage options such as Project Juice's Adaptogen Lattes and Blume's Beetroot Blend, opening opportunities for creating functional and flavored lattes for health-conscious consumers.
03
Latte-Like Face Masks
Consumers' increasing demand for skincare with fun and enjoyable experiences has led to the development of products such as YESTO's Frothe Mousse Mask, which also plant-based formulations and latte-inspired ingredients other than coffee.
Industry implications
What the Beautifying Latte trend means for industry
Where the trend changes the playbookFor
Food and Skincare Industry
Combining lattes and skincare ingredients is an innovative marketing strategy for brands in the food and beverage and skincare industries to cater to health-conscious consumers who enjoy indulging in traditional food/beverage items but seek functional and nutritional benefits.
For
Functional Beverages Industry
The creation of superfood-infused lattes, such as Panatea's GLOW Instant Matcha Latte and Jade Leaf Matcha's Premium Matcha Latte Infusions, offers an opportunity for brands that focus on functional beverages and alternative sources of caffeine to explore unique and healthy beverage options.
For
Beauty Industry
The emergence of latte-inspired skincare products and experiences such as Eminence's Pumpkin Latte Hydration Masque and YESTO's Frothe Mousse Mask creates a disruptive innovation opportunity for beauty brands to cater to consumers looking for enjoyable and nourishing skincare products with added ingredients such as coffee, coconut milk, and matcha.
Workshop question
How could your brand elevate a daily ritual its consumer partakes in?
Trend signals
Trend signals for Beautifying Latte
Trend score 3.8 out of 10, from popularity 57%, activity 48%, freshness 8%.
Popularity57%
Activity48%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Beautifying Latte trend
7 featured examples from Oct 28, 2017 to Jun 18, 2019CategoryLifestyle
Superfood-Infused Hot Elixirs
The Project Juice Adaptogen Lattes Help Awaken the Mind and Body
The food and beverage industry can capitalize on the trend of superfood-infused elixirs, offering natural food products that provide functional benefits to appeal to wellness-focu…
CategoryLifestyle
Enriched Matcha Lattes
Jade Leaf Matcha's Premium Matcha Latte Infusions Boast Functional Benefits
Creating innovative functional beverages by infusing matcha lattes with ingredients that provide specific health and wellness benefits.
CategoryFashion
Latte-Like Frothing Face Masks
YESTO's Mousse Mask Energizes Skin with Coffee and Coconut Milk
The beauty and skincare industry can capitalize on the trend of foaming face masks and coconut-centric skincare products to offer innovative and enjoyable skincare experiences to…
CategoryFashion
Latte-Inspired Face Masks
Eminence's Pumpkin Latte Hydration Masque Contains Real Pumpkin Puree
Opportunity for beauty and skincare brands to innovate by incorporating spiced pumpkin, organic/natural ingredients, and multi-purpose functionality.
CategoryLifestyle
Beautifying Matcha Sachets
Panatea's Single-Serve 'GLOW' Instant Latte is Enriched with Biotin
Innovative beverage companies can explore the creation of premium instant latte sachets with unique flavors and beauty-enhancing additives.
CategoryLifestyle
Caffeine-Free Superfood Latte Blends
Blume's Beetroot Blend Contains Vitamin C and Antioxidants
The coffee industry can adopt the trend of superfood-infused latte blends to cater to health-conscious consumers.
CategoryLifestyle
Spiced Carrot Lattes
Dilly Dally's Carrot Spice Latte is an Autumnal Treat Highlighting Veggies
As consumers look for new and unique beverage options, cafes and coffee shops can create demand by experimenting with vegetable lattes and unique spice infusions.
