Elevated Bath

Bath bombs are created with specific enhanced functions in mind

Implications - The act of using a bath bomb can be included within the realm of self-care in itself, but brands in this area are elevating their products even further by incorporating explicit mood and education-enhancing benefits into these products. This shift comes as customers expect curated self-care rituals that promise benefits with low personal effort.

Workshop Question - Consider an additional benefit to your product that would enhance customers' experience with it?
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Aug 17 - Mar 19
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Featured Examples
Educational Bath Bombs - Fizzy Magic's Surprise-Inside Bath Bombs are Paired with Bedtime Stories
SCORE 8
This Month and Hot 479 Clicks Pub: Feb 6, 19
Educational Bath Bombs
Fizzy Magic's Surprise-Inside Bath Bombs are Paired with Bedtime Stories
Many brands have created surprise-inside bath bombs to delight bathers of all ages but Fizzy Magic is aiming to transform bathtime into a fun and educational time for kids. At the New York Toy Fair,... [More]
Anxiety-Reducing CBD Bath Bombs - ANTIDOTE CBD Bath Bombs Soothe Anxiety and Migraines
SCORE 7.5
This Year and Warm 826 Clicks Pub: Sep 11, 18
Anxiety-Reducing CBD Bath Bombs
ANTIDOTE CBD Bath Bombs Soothe Anxiety and Migraines
CBD bath bombs have become popular as of late, and ANTIDOTE+ CBD Bath Bombs are leading the pack. These CBD bath bombs are the wellness product you’re going to want to add to your self care... [More]
CBD Bath Bombs - De La Beuh's Soothing Bath Bomb Features CBD Extract for Pain and Anxiety Relief
SCORE 6
Warm 688 Clicks Pub: Dec 19, 17
CBD Bath Bombs
De La Beuh's Soothing Bath Bomb Features CBD Extract for Pain and Anxiety Relief
Ingredients like magnesium and arnica oil are commonly included in soothing bath bombs for the purpose of relaxing sore muscles, but this one from De La Beuh spotlights a different add-in for pain... [More]
Customizable Bath Bombs - Fuze's 'Bombshells' are Enhanced with Essential Oil and Nutrient Capsules
SCORE 5
Warm 485 Clicks Pub: Aug 28, 17
Customizable Bath Bombs
Fuze's 'Bombshells' are Enhanced with Essential Oil and Nutrient Capsules
Bombshells by Fuze offer a happy medium between pre-made store-bought bath bombs and DIY ones that consumers can make themselves. These fragrance-free bath bomb bases set themselves apart by... [More]
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