Category
Lifestyle
Assisted Choices
Trend cluster
Category
Elevated
Bath
Bath bombs are created with specific enhanced functions in mind.
4.8
Trend score
Trend
What is the Elevated Bath trend?
Elevated Bath: The act of using a bath bomb can be included within the realm of self-care in itself, but brands in this area are elevating their products even further by incorporating explicit mood and wellness-enhancing benefits into these products.
Insight
The consumer insight behind the Elevated Bath trend
Though the wellness industry has always been product-focused, it has emphasized this in recent years as consumers increasingly place an importance on the experience and ritual of a product. Essentially, product benefit is no longer simply based in its actual results or effectiveness. As self-care practices become more ensconced in daily routine for consumers, they expect enhanced experiences with still-promised benefits
Trend themes
Themes within the Elevated Bath trend
Three behaviours holding the trend together01
Personalization
Customizable and CBD-enhanced bath bombs are meeting consumers' individual needs and preferences in self-care by providing personalized experiences.
02
Wellness Focus
The wellness industry has recently shifted its focus to provide enhanced experiences in self-care to promote a sense of ritual and overall well-being.
03
Edutainment
Some brands are transforming self-care routines into educational and fun experiences by combining bath time with bedtime stories and collectible toys.
Industry implications
What the Elevated Bath trend means for industry
Where the trend changes the playbookFor
Beauty and Personal Care
Brands within the beauty and personal care industry can harness the trend of personalization in their products to create a more engaging and effective consumer experience.
For
Health and Wellness
The health and wellness industry can adopt the focus on enhancing experiences in self-care to promote overall wellness and a sense of ritual for consumers.
For
Education and Entertainment
Brands within the education and entertainment industries can learn from the edutainment trend seen in bath bomb products to create products that are both fun and educational for consumers.
Workshop question
Consider an additional benefit to your product that would enhance customers' experience with it?
Trend signals
Trend signals for Elevated Bath
Trend score 4.8 out of 10, from popularity 86%, activity 51%, freshness 8%.
Popularity86%
Activity51%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Elevated Bath trend
4 featured examples from Aug 29, 2017 to Feb 6, 2019CategoryLife-Stages
Educational Bath Bombs
Fizzy Magic's Surprise-Inside Bath Bombs are Paired with Bedtime Stories
Opportunity for toy companies to create bath products that combine playtime and learning.
CategoryLifestyle
Anxiety-Reducing CBD Bath Bombs
ANTIDOTE CBD Bath Bombs Soothe Anxiety and Migraines
Wellness product companies can tap into the CBD bath bombs trend to offer anxiety and migraine relief products.
CategoryLifestyle
CBD Bath Bombs
De La Beuh's Soothing Bath Bomb Features CBD Extract for Pain and Anxiety Relief
Disruptive innovation opportunity: Developing and marketing a wide range of CBD-infused products for holistic wellness.
CategoryArt & Design
Customizable Bath Bombs
Fuze's 'Bombshells' are Enhanced with Essential Oil and Nutrient Capsules
Customizable bath bombs offer a unique selling point and value proposition in the competitive personal care products industry.
