Category
Lifestyle
Assisted Choices
Trend cluster
Category
Chickpea
Snacking
New snacks take chickpeas beyond merely usage as a healthful substitute.
3.4
Trend score
Trend
What is the Chickpea Snacking trend?
Chickpea Snacking: Following the normalization of chickpeas as a healthful substitute in a variety of food and beverages, the superfood legume can now be seen as the star of various packaged snack products.
Insight
The consumer insight behind the Chickpea Snacking trend
Due to a culture of comparison bred through constant social media use, younger consumers are more health-conscious than most. Thus, many are adopting healthier habits, yet looking to do so in a way that is not restrictive. These consumers are searching out healthier alternatives to typical snack offerings that provide them with the experience of snacking while allowing them to maintain health goals
Trend themes
Themes within the Chickpea Snacking trend
Three behaviours holding the trend together01
Plant-Based Alternatives
Increasing demand for plant-based food products has pushed companies to introduce innovative snacks that utilize chickpeas in various forms, such as spreads, cakes and savory bars.
02
Allergen-Free Products
The rise in peanut and tree nut allergies has led to an increase in demand for allergen-free products, such as chickpea-based snacks that are school-safe and free from top allergens like dairy, eggs and shellfish.
03
Spicy Snacks
Consumers' love for spicy snacks has driven companies to introduce chickpea-based snacks in bold savory flavors like chili haze and Buffalo, satisfying the demands of those looking for healthy alternatives to traditional junk food.
Industry implications
What the Chickpea Snacking trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Companies in the food and beverage industry can take advantage of the trend towards plant-based products by introducing new snacks that use chickpeas in innovative ways and by offering allergen-free options.
For
Health and Wellness
The health and wellness industry has an opportunity to embrace the trend towards healthier snacking options by promoting and distributing chickpea-based snacks that are high in protein, fiber, and lower in carbs.
For
Packaged Snacks
The packaged snacks industry can disrupt the market by focusing on satisfying demands for bold and unique flavors in snack products that are also healthy and allergen-free, tapping into the growing market of health-conscious consumers.
Workshop question
How could your brand appeal to consumers looking for alternatives to standard ingredients or items?
Trend signals
Trend signals for Chickpea Snacking
Trend score 3.4 out of 10, from popularity 53%, activity 42%, freshness 8%.
Popularity53%
Activity42%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Chickpea Snacking trend
5 featured examples from Mar 1, 2018 to Mar 4, 2019CategoryLifestyle
Savory Chickpea Bars
TIG Snacks Offers Crunchy, Savory Bars in Bold, Fun Flavors Like Pizza & BBQ
Opportunity to introduce savory snack bars as a new category in the snack food industry and provide more options for consumers looking for a healthier and flavorful alternative to…
CategoryLifestyle
Chickpea-Based Cake Snacks
Rule Breaker's Plant-Based 'Birthday Cake' is Made with Beans
Exploring the incorporation of healthier ingredients like chickpeas to create more nutritious and appealing snacks.
CategoryLifestyle
Piquant Puffed Chickpea Snacks
The Hippeas Chilli Haze Puffs are Spicy and Satisfying
Opportunity for snack food manufacturers to tap into the market of consumers looking for healthier and spicier snack options.
CategoryLifestyle
Baked Chickpea Puffs
Biena's Protein-Packed Puffs are Low-Carb Better-for-You Snacks
The snack food industry can capitalize on the growing demand for healthier and alternative snack options by innovating and expanding its product lines to cater to consumers' chang…
CategoryLifestyle
Nut-Free Chickpea Spreads
The Amazing Chickpea Makes Flavorful Alternatives to Peanut Butter
Manufacturers in the food industry can seize the opportunity to develop and market nut-free spreads to cater to the growing demand.
