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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,643 more

Chickpea Snacking

New snacks take chickpeas beyond merely usage as a healthful substitute

Implications - Following the normalization of chickpeas as a healthful substitute in a variety of food and beverages, the superfood legume can now be seen as the star of various packaged snack products.

Insight - Due to a culture of comparison bred through constant social media use, younger consumers are more health-conscious than most. Thus, many are adopting healthier habits, yet looking to do so in a way that is not restrictive. These consumers are searching out healthier alternatives to typical snack offerings that provide them with the experience of snacking while allowing them to maintain health goals
Workshop Question - How could your brand appeal to consumers looking for alternatives to standard ingredients or items?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 41 Examples:
43,684 Total Clicks
Date Range:
Mar 18 — Mar 19
Trending:
Average
Consumer Insight Topics:

Featured Examples

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