Ashley Boeckle, who co-founded the protein-infused nut butter brand Buff Bake, is now launching a new venture that's all about sweet potato snacks. Spudsy introduces a gluten-free, non-GMO line of sweet potato puffs in three flavors: Cheesy Cheddar, Crunchy Cinnamon and the sweet and savory Bangin' Bar-B-Q. These free-from snacks have the potential to satisfy the whole family with their fun flavors, as well as their plant-based allergen-free formulas.
The launch of the new sweet potato snack company is set to happen as part of a Kickstarter campaign, with an initial focus on direct-to-consumer sales.
Health-centric puffed, popped and crisped snacks have become the favorite snack choice of many conscious consumers, due to their clean-label formulas and perceived lightness.
What's Driving This Trend
- Health-centric Snacking
- The rise of health-conscious consumers creates an opportunity for clean-label, plant-based snacks like Spudsy's sweet potato puffs.
- Gluten-free Alternatives
- As more consumers seek gluten-free options, there is a growing market for allergen-free snacks like Spudsy's sweet potato puffs.
- Direct-to-consumer Sales
- Spudsy's initial focus on direct-to-consumer sales through Kickstarter highlights the trend of brands bypassing traditional retail channels for a more direct relationship with consumers.
Who This Affects Most
- Snack Food
- The snack food industry can capitalize on the demand for nutritious and allergen-free snacks like Spudsy's sweet potato puffs.
- Celiac-friendly Products
- The celiac-friendly products industry has an opportunity to provide more gluten-free alternatives like Spudsy's sweet potato puffs.
- Crowdfunding Platforms
- Crowdfunding platforms like Kickstarter can benefit from the increasing number of startups using these platforms to launch innovative products like Spudsy's sweet potato puffs.
