As an alternative to the many indulgent cake snacks on the market that are laden with sugar and undesirable ingredients, Rule Breaker recently introduced a better-for-you Birthday Cake treat that's gluten-free, plant-based, nut-free and rich in fiber.
The individually wrapped Birthday Cake product is made with a base of chickpeas, which are the first ingredient in the formula. The school-safe snack is also free from top allergens like peanuts, dairy, eggs and shellfish, which makes it a perfect on-the-go snack for young ones. As a Birthday Cake flavor, the treat is topped with gluten-free sprinkles that are naturally colored with ingredients like spirulina algae and vegetable juices.
A growing number of chickpea snacks are being launched in sweet formats, including everything from brownies and dessert dips to cookies.
What's Driving This Trend
- Chickpea-based Snacks
- Opportunity for creating more innovative and healthier snack options using chickpeas as a base ingredient.
- Allergen-free Snacks
- Disruptive innovation potential in developing snacks that are free from common allergens, appealing to a wider consumer base.
- Plant-based Desserts
- Growing market for plant-based dessert alternatives that are both delicious and nutritious.
Who This Affects Most
- Snack Food Industry
- Exploring the incorporation of healthier ingredients like chickpeas to create more nutritious and appealing snacks.
- Allergy-friendly Food Industry
- Opportunity to develop snacks that are free from allergens like peanuts, dairy, and eggs, catering to individuals with dietary restrictions.
- Plant-based Food Industry
- Creating innovative plant-based dessert options to meet the growing demand for healthier and sustainable food choices.
