Rule Breaker makes Deep Chocolate Brownies and Chocolate Chunk Blondies without the top eight allergens, GMO ingredients and gluten. As such, the dairy-free and nut-free treat squares are vegan, Kosher, and as the brand promises, "made with only the good stuff."
One of the key ingredients in these brownies are chickpeas, which help to give the sweets their fiber- and protein-rich content. Other ingredients that can be found in the brownies include gluten-free oats, flax, non-dairy cocoa butter and maple syrup as a natural sweetener.
Rule Breaker Snacks offers a program called 'Brownie Points,' which helps consumers with a sweet tooth earn free brownies when they perform actions such as registering for an an account, following the brand on social media, referring friends and purchasing product.
What's Driving This Trend
- Allergy-friendly Desserts
- There is a growing demand for vegan, Kosher, and allergy-friendly desserts made with healthy and natural ingredients.
- Protein and Fiber-rich Sweets
- More companies are creating desserts that incorporate protein and fiber-rich ingredients like chickpeas, flax, and gluten-free oats.
- Reward Programs for Health-conscious Consumers
- Companies are offering rewards and incentives for consumers who make healthy choices with their snack purchases.
Who This Affects Most
- Healthy Snacks
- Companies in the healthy snacks industry can capitalize on the demand for allergy-friendly and protein/fiber-rich treat options.
- Food Allergy Markets
- There is a growing market for companies that cater to food allergies and offer products that are free of common allergens like nuts, dairy, and gluten.
- Loyalty Programs
- Companies in the loyalty program industry can partner with healthy snack companies to offer rewards and incentives for health-conscious consumers.
