The Dunkin’ Donuts Girl Scout Cookie drinks have been unveiled by the QSR brand as a new way to indulge in the classic flavors of the quintessential cookies that are sold on a yearly basis. The drinks are all crafted with flavors that are inspired by the different cookies from the organization including 'Coconut Caramel,' 'Thin Mints' and 'Peanut Butter Cookie.' Patrons of a participating location can choose to have their favorite drink from the brand created with their choice of flavor in the mix to ensure they're suitable for consumers of all ages.
The Dunkin’ Donuts Girl Scout Cookie drinks are set to launch alongside the National Girl Scout Cookie Weekend 2018 (February 23 to 25) and be available until March 18.
Image Credit: Dunkin' Donuts
What Makes This Trend Stand Out
- Cookie-inspired Beverages
- Opportunity for cafes and restaurants to create their own cookie-infused drinks using popular cookie flavors as inspiration.
- Limited Edition Collaborations
- Opportunity for brands to collaborate and create special edition cookie-infused beverages that capitalize on the nostalgia and popularity of classic cookies.
- Seasonal Promotions
- Opportunity for beverage companies to introduce seasonal cookie-infused drinks during specific events or holidays to drive customer excitement and sales.
Sectors Adopting This
- Food and Beverage
- Companies in the food and beverage industry can offer cookie-infused beverages as a unique and indulgent treat to attract customers.
- Cafes and Coffee Shops
- Cafes and coffee shops can incorporate cookie-infused drinks into their menu to offer a new and exciting option for their customers.
- Retail and Brand Partnerships
- Retailers and brands can collaborate with cookie companies to create exclusive cookie-infused drinks that will drive foot traffic and boost sales.
