Excessive noise is mitigated in a variety of unlikely products
Trend - Brands in a variety of industries are taking on excessive noise by ensuring that the designs of their products prioritize silence. These products come as professionals increasingly share open spaces, whether at work or at home.
Insight - Consumers have become increasingly cognizant of the impact their environments can have on their mental and physical well-being. In response, consumers, particularly those in urban environments, are seeking solutions to mitigate the impact of stressors like sound pollution.
Insight - Consumers have become increasingly cognizant of the impact their environments can have on their mental and physical well-being. In response, consumers, particularly those in urban environments, are seeking solutions to mitigate the impact of stressors like sound pollution.
Workshop Question - How could your brand prioritize discretion for its customers or employees?
Trend Themes
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Noise-cancellation Technology — Brands are incorporating noise-cancellation technology into their products to address the increasing issue of sound pollution in shared environments.
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Health-conscious Work Environments — To combat the negative effects of office life, businesses are offering solutions such as discreet workout equipment to promote movement and health in the workplace.
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Silent Apparel — Apparel brands are designing silent options to address consumer demand for comfort and functionality without the distraction of material noises.
Industry Implications
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Office Furniture — Office furniture companies have an opportunity to incorporate noise-cancellation technology or design discreet workout equipment into their products to promote a healthier and more productive work environment.
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Outdoor Equipment — Outdoor gear companies can capitalize on the trend towards silent apparel and create specialized options for consumers looking for comfortable, noise-free experiences in their outdoor activities.
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Pet Supplies — Pet supply companies can take inspiration from Ford's Quiet Kennel and develop products that incorporate noise-cancellation technology to create safe havens for noise-sensitive pets.
4 Featured, 36 Examples:
94,333 Total Clicks
Date Range:
Apr 18 — Mar 19
Trending:
Average
Consumer Insight Topics:
