Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Unlikely
Discretion
Excessive noise is mitigated in a variety of unlikely products.
4.1
Trend score
Trend
What is the Unlikely Discretion trend?
Unlikely Discretion: Brands in a variety of industries are taking on excessive noise by ensuring that the designs of their products prioritize silence. These products come as professionals increasingly share open spaces, whether at work or at home.
Insight
The consumer insight behind the Unlikely Discretion trend
Consumers have become increasingly cognizant of the impact their environments can have on their mental and physical well-being. In response, consumers, particularly those in urban environments, are seeking solutions to mitigate the impact of stressors like sound pollution.
Trend themes
Themes within the Unlikely Discretion trend
Three behaviours holding the trend together01
Noise-cancellation technology
Brands are incorporating noise-cancellation technology into their products to address the increasing issue of sound pollution in shared environments.
02
Health-conscious work environments
To combat the negative effects of office life, businesses are offering solutions such as discreet workout equipment to promote movement and health in the workplace.
03
Silent apparel
Apparel brands are designing silent options to address consumer demand for comfort and functionality without the distraction of material noises.
Industry implications
What the Unlikely Discretion trend means for industry
Where the trend changes the playbookFor
Office furniture
Office furniture companies have an opportunity to incorporate noise-cancellation technology or design discreet workout equipment into their products to promote a healthier and more productive work environment.
For
Outdoor equipment
Outdoor gear companies can capitalize on the trend towards silent apparel and create specialized options for consumers looking for comfortable, noise-free experiences in their outdoor activities.
For
Pet supplies
Pet supply companies can take inspiration from Ford's Quiet Kennel and develop products that incorporate noise-cancellation technology to create safe havens for noise-sensitive pets.
Workshop question
How could your brand prioritize discretion for its customers or employees?
Trend signals
Trend signals for Unlikely Discretion
Trend score 4.1 out of 10, from popularity 67%, activity 50%, freshness 8%.
Popularity67%
Activity50%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Unlikely Discretion trend
4 featured examples from Apr 28 to Dec 18, 2018CategoryArt & Design
Sound Pollution-Eliminating Lights
The 'BuzziHat' Light Series Absorbs Sounds for Peace and Quiet
Opportunities to create functional furniture that address common issues in open-concept offices.
CategoryLifestyle
Discreet Workplace Exercise Machines
The JFIT Desk & Standup Mini Elliptical Keeps Users Moving
Furniture designers can incorporate discreet exercise equipment in their creations to encourage a healthier lifestyle among office workers.
CategoryFashion
Ultra-Quiet Winter Jackets
The Patagonia Silent Down Jacket Doesn't Make Swishing Sounds When Worn
The outdoor gear industry can explore noiseless winter apparel as a product category to offer more comfortable options for customers.
CategoryTech
Noise-Cancelling Kennels
The Ford Quiet Kennel Gives Dogs a Place to Hide From Fireworks
The pet care industry could expand its product range to include noise-cancelling pet accessories, smart kennels, and other technology-driven solutions that respond to pets' needs…
