Sugar-Conscious Cookies

Bald Baker's Oat to Joy Cookies Contain Vitamins from Fruits & Vegetables

Bald Baker, a creator of sugar-conscious treats, is now adding NutriFusion vitamins from fruits and vegetables to its Oat to Joy cookies, making its 200-calorie cookies all the more appealing to consumers who are looking for a guilt-free snack.

These cookies come in at just four grams of protein each and now provide the equivalent amount of vitamins that can be found in three servings of fruits and vegetables. The vegan, gluten-free, low-sugar cookies are offered in three flavors, Sweet N Salty, Nutty Chipster and Classic Brownie, where the natural vitamins like A, C, D, E and B6 themselves are tasteless.

As well as specifically appealing to health-conscious consumers who are looking to reduce their intake of sugar, the Oat to Joy cookies are also ideal for those with diabetes and other dietary restrictions.

Sugar-conscious Treats
Opportunity for creating more guilt-free snacks by incorporating vitamins from fruits and vegetables.
Nutrifusion Vitamins
Disruptive innovation opportunity to enhance the nutritional value of food products through the use of nutrient-rich fruit and vegetable vitamins.
Low-sugar Cookies
Potential for developing more low-sugar cookie options to cater to health-conscious consumers and dietary restrictions.

Sectors Adopting This

Snack Food
Opportunity to create healthier snack options by incorporating vitamins from fruits and vegetables.
Food Production
Disruptive innovation potential in enhancing the nutritional content of food products through the use of NutriFusion vitamins.
Wellness
Opportunity to cater to health-conscious consumers and dietary restrictions by offering low-sugar cookie options.
SCORE
1.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 12%
Activity 23%
Freshness 8%