Chewy Low-Sugar Cookies

Joydays Makes Cookies That Help Everyone Reclaim the Pleasure of Snacking

Joydays makes low-glycemic cookies in delicious classic varieties like Chocolate Chip, Double Chocolate and Peanut Butter that help people avoid spikes and dips in their blood sugar.

The demand for better-for-you cookies is surging, driven by the need to cater to a wide range of people with chronic diseases who need or choose to be mindful of their sugar intake and sensitivities.

After being diagnosed with colon cancer and successfully treated for it, Amy Cohn gained a new understanding of food, how it is marketed and the need to better look after her eating habits. Cohn told New Hope Network, "I realized I needed to be eating in a way that is blood-sugar balanced—there are correlations between glucose spikes and chronic conditions, including cancer."

Better-for-you Cookies
The demand for better-for-you cookies is surging, driven by the need to cater to a wide range of people with chronic diseases who need or choose to be mindful of their sugar intake and sensitivities.
Low-glycemic Snacking
Joydays makes low-glycemic cookies in delicious classic varieties like Chocolate Chip, Double Chocolate and Peanut Butter that help people avoid spikes and dips in their blood sugar.
Blood-sugar Balanced Eating
Amy Cohn gained a new understanding of food, how it is marketed and the need to better look after her eating habits, realizing the correlations between glucose spikes and chronic conditions, including cancer.

Industries Being Reshaped

Health Food
The demand for better-for-you cookies is surging, driven by the need to cater to a wide range of people with chronic diseases who need or choose to be mindful of their sugar intake and sensitivities.
Snack Food
Joydays makes low-glycemic cookies in delicious classic varieties like Chocolate Chip, Double Chocolate and Peanut Butter that help people avoid spikes and dips in their blood sugar.
Wellness
Amy Cohn's experience with colon cancer highlights the need for blood-sugar balanced eating as a way to prevent chronic conditions, including cancer.
SCORE
5.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 87%
Activity 55%
Freshness 20%