Jnck Bakery Has Launched of New Range of Non-HFSS Cookies
Kanesa David — March 24, 2023 — Lifestyle
References: jnckbakery & talkingretail
Jnck Bakery introduces its new range of cookies catered towards health-conscious consumers looking to cut down on not-so-healthy ingredients. The new lineup, when compared to other existing goods from the brand, contains 90% less sugar, 50% less saturated fat, three times as much protein, and five times as much fiber.
With components like pea protein for satiety, prebiotic fiber for gut health, and customized, low-sugar protein chocolate, the cookies have been designated Non-HFSS with a nutriscore of zero. They are offered in totally recyclable packaging and do not contain any palm oil.
“[...] Market-leaders in other sectors such as crisps and doughnuts are all making great strides in healthier eating – but the cookies sector has remained relatively stagnant. Jnck Bakery will change this: we believe we can remove 800 tonnes of sugar from the UK supply chain over the next three years – and that’s just the start," said a company spokesperson.
Image Credit: Jnck Bakery
With components like pea protein for satiety, prebiotic fiber for gut health, and customized, low-sugar protein chocolate, the cookies have been designated Non-HFSS with a nutriscore of zero. They are offered in totally recyclable packaging and do not contain any palm oil.
“[...] Market-leaders in other sectors such as crisps and doughnuts are all making great strides in healthier eating – but the cookies sector has remained relatively stagnant. Jnck Bakery will change this: we believe we can remove 800 tonnes of sugar from the UK supply chain over the next three years – and that’s just the start," said a company spokesperson.
Image Credit: Jnck Bakery
Trend Themes
1. Healthier Baked Goods - The trend towards healthier eating is driving demand for baked goods that are lower in sugar and saturated fat without sacrificing taste, creating opportunities for companies to innovate in this space.
2. Non-hfss Products - The demand for HFSS (high in fat, salt, and sugar) free products is driving companies to innovate to create tasty alternatives with lower levels of these ingredients and more nutritional benefits.
3. Sustainable Packaging - The focus on sustainability and environmentally-friendly practices is driving companies to create packaging for their products that can be recycled or biodegradable without sacrificing usability or convenience.
Industry Implications
1. Bakery Products - Evolving consumer preferences and trends are making innovation and adaptation in baked goods necessary for companies to remain competitive and relevant in the market.
2. Food Manufacturing - Companies in the food manufacturing industry are investing in research and development to create healthier, tastier, and more sustainable products that meet consumer demand.
3. Packaging Industry - The demand for sustainable packaging options is creating opportunities for the packaging industry to innovate and develop new materials and solutions to meet these needs.
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