Category
Tech
Delegated Interfaces
Trend cluster
Category
Functional
Emotion
Emotion-based products and services serve a higher purpose.
4.3
Trend score
Trend
What is the Functional Emotion trend?
Functional Emotion: Products that track or tap into customers' emotions and provide solutions based on them are on the rise, including everything from emotional workout retreats to teapots that track and produce beverages based on users' emotions.
Insight
The consumer insight behind the Functional Emotion trend
In light of the loneliness crisis and generally more openness to being transparent about mental health issues, many cultures are shifting to have a greater focus on peoples' emotional lives and the optimization of mental health. This has helped create a consumer demand to purchase products or services that help support and even gamify this aspect of their lives.
Trend themes
Themes within the Functional Emotion trend
Three behaviours holding the trend together01
Emotion-based products
The rise of products and services that track or tap into customers' emotions and provide solutions based on them, creating a consumer demand for optimizing mental health and emotional well-being.
02
Therapeutic robotics
The development of realistic robotic animals that can provide emotional companionship and therapy for seniors and those suffering from dementia, offering opportunities for improvement and innovation in healthcare and eldercare industries.
03
Connected appliances
The trend of connected functionality within kitchen appliances, like the ability to track users' health and environmental factors, creates opportunities for the development of personalized solutions that cater to individual needs and preferences.
Industry implications
What the Functional Emotion trend means for industry
Where the trend changes the playbookFor
Health and wellness
The rise of emotion-based products and services and therapeutic robotics presents opportunities for businesses within healthcare and wellness industries.
For
Eldercare
The development of realistic robotic animals for therapy and companionship presents opportunities for businesses within the eldercare industry.
For
Connected appliances
The trend of connected functionality within kitchen appliances presents opportunities for businesses within the home appliance industry.
Workshop question
How could your brand reduce feelings of isolation in its customers or employees?
Trend signals
Trend signals for Functional Emotion
Trend score 4.3 out of 10, from popularity 71%, activity 49%, freshness 8%.
Popularity71%
Activity49%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Functional Emotion trend
4 featured examples from Dec 19, 2018 to Mar 7, 2019CategoryArt & Design
Emotion-Tracking Teapots
The 'Teplo' Teapot Brews Beverages Based on How You're Feeling
Opportunity for disruptive innovation in the consumer electronics industry by incorporating emotion-tracking capabilities into existing and new products.
CategoryLifestyle
Therapeutic Canine Robots
Tombot Robotics Designed a Realistic Puppy for Dementia Therapy
The introduction of realistic robotic companions for therapy purposes can revolutionize how healthcare professionals provide support and treatment to patients.
CategoryLifestyle
Emotional Workout Retreats
The Retreatment by Taryn Toomey Offers a Deeper Experience of The Class
Creating specialized retreats that focus on emotional workouts, combining physical conditioning exercises with meditation, hikes, communal meals, and dancing.
CategoryTech
Facial-Tracking Emotion Apps
The Facing Emotions App Helps Blind People Perceive Facial Emotions
Opportunity for disruptive innovation in integrating facial-tracking emotion recognition apps into smartphones.
