The Touching Masterpieces Campaign Allowed The Blind To Experience Art

 - Mar 30, 2018
References: & adweek
Bans on touching usually prevent blind individuals from experiencing sculptures, but the Touching Masterpieces campaign by the National Gallery of Prague changed this through the use of VR. The campaign is a wonderful blend of technology that was created with help from Geometry Prague and NeuroDigital, in collaboration with the Leontinka Foundation for the visually impaired.

Unlike traditional VR means, which involve a headset and visual images, the Touching Masterpieces campaign utilized haptic Avatar VR gloves. The gloves were specially adapted for this campaign, and gave users the sensation of 'touching' iconic works like Michelangelo’s David, Venus de Milo and the bust of Nefertiti. The haptic gloves used in Touching Masterpieces gave the sensations of depth and texture through vibrating feedback in an experience that was previously impossible for the visually impaired. Julia Dovlatova, Geometry Prague creative director, expressed her accolade for the expereience and hopes that it can further "open doors to a unique art experience for the blind."