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Specialized Inclusivity

Brands well beyond fashion release plus-size specific items

Trend - Speaking to the positive response to more inclusively designed products, brands in industries beyond fashion are debuting plus-size-specific offerings. Though the plus-size market is still underserved for the most part, this shift toward greater inclusivity is indicative of a more thoughtful approach to product design.

Insight - Social media has shifted the power from mass media and corporations to individuals, leading to a redefinition of many pre-existing belief systems. Not only are consumers accepting of these shifts, but are often excited about them and seeking ways to celebrate a new wave of intersectional diversity.
Workshop Question - What's a demographic your brand is overlooking? What's an approach you could use to begin to reach that group?
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
92,036 Total Clicks
Date Range:
Apr 17 — Mar 19
Trending:
Average
Consumer Insight Topics:

Featured Examples

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