Brands well beyond fashion release plus-size specific items
Trend - Speaking to the positive response to more inclusively designed products, brands in industries beyond fashion are debuting plus-size-specific offerings. Though the plus-size market is still underserved for the most part, this shift toward greater inclusivity is indicative of a more thoughtful approach to product design.
Insight - Social media has shifted the power from mass media and corporations to individuals, leading to a redefinition of many pre-existing belief systems. Not only are consumers accepting of these shifts, but are often excited about them and seeking ways to celebrate a new wave of intersectional diversity.
Insight - Social media has shifted the power from mass media and corporations to individuals, leading to a redefinition of many pre-existing belief systems. Not only are consumers accepting of these shifts, but are often excited about them and seeking ways to celebrate a new wave of intersectional diversity.
Workshop Question - What's a demographic your brand is overlooking? What's an approach you could use to begin to reach that group?
Trend Themes
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Inclusive Products — Brands in various industries, beyond fashion, are designing and creating plus-size-specific products.
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Consumer Empowerment — Individuals are embracing and welcoming shifts towards intersectional diversity.
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Niche Product Design — More and more brands are recognizing the growing market demand for niche products designed for plus-size individuals.
Industry Implications
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Fashion — Inclusively designed plus-size clothing items and collections are at the forefront of the fashion industry.
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Beauty — Beauty brands are developing products and services that cater specifically to plus-size consumers.
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Furniture and Bedding — Companies are producing furniture and bedding products that cater specifically to plus-size consumers, such as plus-size mattresses.
