Category
Fashion
Scaled Restraint
Trend cluster
Category
Specialized
Inclusivity
Brands well beyond fashion release plus-size specific items.
3.3
Trend score
Trend
What is the Specialized Inclusivity trend?
Specialized Inclusivity: Speaking to the positive response to more inclusively designed products, brands in industries beyond fashion are debuting plus-size-specific offerings. Though the plus-size market is still underserved for the most part, this shift toward greater inclusivity is indicative of a more thoughtful approach to product design.
Insight
The consumer insight behind the Specialized Inclusivity trend
Social media has shifted the power from mass media and corporations to individuals, leading to a redefinition of many pre-existing belief systems. Not only are consumers accepting of these shifts, but are often excited about them and seeking ways to celebrate a new wave of intersectional diversity.
Trend themes
Themes within the Specialized Inclusivity trend
Three behaviours holding the trend together01
Inclusive Products
Brands in various industries, beyond fashion, are designing and creating plus-size-specific products.
02
Consumer Empowerment
Individuals are embracing and welcoming shifts towards intersectional diversity.
03
Niche Product Design
More and more brands are recognizing the growing market demand for niche products designed for plus-size individuals.
Industry implications
What the Specialized Inclusivity trend means for industry
Where the trend changes the playbookFor
Fashion
Inclusively designed plus-size clothing items and collections are at the forefront of the fashion industry.
For
Beauty
Beauty brands are developing products and services that cater specifically to plus-size consumers.
For
Furniture and Bedding
Companies are producing furniture and bedding products that cater specifically to plus-size consumers, such as plus-size mattresses.
Workshop question
What's a demographic your brand is overlooking? What's an approach you could use to begin to reach that group?
Trend signals
Trend signals for Specialized Inclusivity
Trend score 3.3 out of 10, from popularity 42%, activity 49%, freshness 8%.
Popularity42%
Activity49%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Specialized Inclusivity trend
4 featured examples from Apr 6, 2017 to Feb 21, 2019CategoryFashion
Plus-Sized Jewelry Collections
Universal Standard Jewelry Makes Fashion More Inclusive
The jewelry industry has an opportunity to disrupt traditional sizing methods by creating collections catered to plus size women, offering a unique selling proposition and potenti…
CategoryFashion
Body Positive Beauty Salons
Babydoll Beauty Couture Caters Specifically to Plus-Size Consumers
Opportunity for beauty salons to adapt their services and create a niche market that caters to plus-size consumers.
CategoryFashion
Posh Plus-Sized Eyewear
These Jins Eyewear Styles are Designed for Full-Figured Women
The fashion industry has the potential to disrupt the market by expanding its offerings to include stylish and flattering clothing for plus-size consumers.
CategoryArt & Design
Plus-Size Mattresses
The Titan by Brooklyn Bedding Addresses Concerns for Consumers of Size
The mattress industry has the opportunity to increase revenue and address a previously underserved market segment through the development of plus-size mattresses.
