Specialized Inclusivity

Brands well beyond fashion release plus-size specific items

Implications - Speaking to the positive response to more inclusively designed products, brands in industries beyond fashion are debuting plus-size-specific offerings. Though the plus-size market is still underserved for the most part, this shift toward greater inclusivity is indicative of a more thoughtful approach to product design.

Workshop Question - What's a demographic your brand is overlooking? What's an approach you could use to begin to reach that group?
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64,244 Total Clicks
Apr 17 - Mar 19
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Featured Examples
Plus-Sized Jewelry Collections - Universal Standard Jewelry Makes Fashion More Inclusive
SCORE 6.2
Warm 2,009 Clicks Pub: Jul 12, 17
Plus-Sized Jewelry Collections
Universal Standard Jewelry Makes Fashion More Inclusive
Universal Standard Jewelry is a collection of inclusively sized jewelry. According to Universal Standard’s co-founder, Alexandra Waldman, “The most basic problem [with mainstream jewelry]... [More]
Body Positive Beauty Salons - Babydoll Beauty Couture Caters Specifically to Plus-Size Consumers
SCORE 5.3
Warm 839 Clicks Pub: Apr 6, 17
Body Positive Beauty Salons
Babydoll Beauty Couture Caters Specifically to Plus-Size Consumers
Jamie Lopez decided to create Babydoll Beauty Couture when she became fed up with the feelings of exclusion she often had when entering other salons. In addition to being discriminated against as a... [More]
Posh Plus-Sized Eyewear - These Jins Eyewear Styles are Designed for Full-Figured Women
SCORE 4.6
This Year and Average 355 Clicks Pub: Jul 13, 18
Posh Plus-Sized Eyewear
These Jins Eyewear Styles are Designed for Full-Figured Women
The plus-size fashion market has been notoriously sparse when it came to hip fashions, so brands are beginning to put more attention on full-figured consumers by offering new products as seen with... [More]
Plus-Size Mattresses - The Titan by Brooklyn Bedding Addresses Concerns for Consumers of Size
SCORE 3.7
This Month and Mild 35 Clicks Pub: Feb 21, 19
Plus-Size Mattresses
The Titan by Brooklyn Bedding Addresses Concerns for Consumers of Size
Mattresses are available in a variety of standard sizes yet many of these models fail to meet the needs of heavier sleepers and Brooklyn Bedding is out to remedy this with its all-new plus-size... [More]
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