Plant-derived squalane becomes increasingly popular in skincare
Trend - The rise of squalane in skincare comes as it's pulled from plants rather than shark liver, and the ingredient has been shown to be more stable than the squalene it's derived from. The growing popularity of this "buzzy" ingredient comes as consumers increasingly turn to skincare ingredients with scientific value that they can research themselves.
Insight - For a youth generation whose main form of communication is social media, their personal appearance is of the utmost importance. This, combined with the increased availability of information, has transformed the beauty industry. Millennial and Gen Z consumers view beauty as a sort of hobby that speaks to their personal brand, creating a greater need for exploration and education in this space.
Insight - For a youth generation whose main form of communication is social media, their personal appearance is of the utmost importance. This, combined with the increased availability of information, has transformed the beauty industry. Millennial and Gen Z consumers view beauty as a sort of hobby that speaks to their personal brand, creating a greater need for exploration and education in this space.
Workshop Question - How could your brand enhance the perceived value of its product or service?
Trend Themes
1. Plant-derived Skincare - The rise of plant-derived squalane in skincare provides an opportunity for companies to differentiate themselves from traditional, animal-derived ingredients.
2. Multitasking Skincare Products - Versatile skincare products that offer multiple benefits, such as the Four-in-One vegan-friendly face moisturizer, allows companies to cater to consumers' desire for efficiency and convenience.
3. Cannabis Beauty - As consumer perceptions around cannabis are changing, skincare and cosmetic companies have an opportunity to introduce non-psychoactive properties of the plant into their products.
Industry Implications
1. Beauty and Personal Care - The skincare industry, with its emphasis on innovation and scientific value, is primed for companies to incorporate new ingredients and technologies.
2. Wellness - As consumers become more educated about the benefits of natural ingredients, opportunities arise for companies to incorporate these ingredients into wellness products.
3. Clean Beauty - The clean beauty movement is growing, and companies that meet the demand for non-toxic, cruelty-free, vegan-friendly, and eco-friendly products can differentiate themselves in the market.
