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Squalane Skin

Plant-derived squalane becomes increasingly popular in skincare

Trend - The rise of squalane in skincare comes as it's pulled from plants rather than shark liver, and the ingredient has been shown to be more stable than the squalene it's derived from. The growing popularity of this "buzzy" ingredient comes as consumers increasingly turn to skincare ingredients with scientific value that they can research themselves.

Insight - For a youth generation whose main form of communication is social media, their personal appearance is of the utmost importance. This, combined with the increased availability of information, has transformed the beauty industry. Millennial and Gen Z consumers view beauty as a sort of hobby that speaks to their personal brand, creating a greater need for exploration and education in this space.
Workshop Question - How could your brand enhance the perceived value of its product or service?
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 63 Examples:
55,488 Total Clicks
Date Range:
Sep 18 — Mar 19
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Ultra-Soothing Face Oils
Ultra-Soothing Face Oils
Herbivore Botanicals' 'Emerald' Boasts Hemp Oil & Adaptogens
From the Pink Cloud Rosewater Moisture Creme and the Amethyst Exfoliating Body Polish to the blue-hued Lapis Facial Oil, Herbivore Botanicals shares a range of safe, non-toxic skincare—and its... MORE
Multitasking Face Moisturizers
Multitasking Face Moisturizers
Dandelion Sun's 'be free' is a Four-in-One Vegan-Friendly Product
It is expected that face moisturizers will help to hydrate skin but Dandelion Sun launched ‘be free’ as a four-in-one skincare solution that is packed with more than one benefit. This... MORE
All-Over Hydrating Mists
All-Over Hydrating Mists
Ouai's Hair & Body Shine Mist is Made with Diamond Powder
Haircare and body care products are typically separated into different categories to suit different purposes but the all-new Hair & Body Shine Mist from Ouai is a versatile product that can be... MORE
Affordable Balm-to-Oil Cleansers
Affordable Balm-to-Oil Cleansers
The Ordinary's Squalane Cleanser Doubles as a Makeup Remover
The Ordinary, known for its affordable yet high-quality no-nonsense skincare solutions, is now introducing an innovative Squalane Cleanser, which may also be used to gently remove makeup on the face.... MORE
play_circle_filled Retinol Alternative Oils
Retinol Alternative Oils
The Strivectin S.T.A.R. Light Retinol Night Oil Features Bakuchiol
Strivectin’s new S.T.A.R. Light Retinol Night Oil is a lightweight, advanced treatment that combines three retinol technologies and the benefits of the Vitamin A derivative without the... MORE
Hyper-Pigmentation Face Serums
Hyper-Pigmentation Face Serums
SkinMedica's Lytera 2.0 Serum Corrects Discolored Areas of the Skin
SkinMedica’s ‘Lytera 2.0’ serum is a pigment correction skincare product that works towards evening out skin tone and tackles any discoloration. The driving ingredients behind the... MORE
Clarifying Tea Tree Skincare
Clarifying Tea Tree Skincare
Biossance's New Collection Shares the Benefits Tea Tree for Skin
Biossance recently launched a new trio of skincare products that share the benefits of squalene and tea tree for skin. Tea tree oil—a powerful natural antiseptic—is commonly found in some of the... MORE

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