The Ordinary's Squalane Cleanser Doubles as a Makeup Remover
Laura McQuarrie — February 27, 2019 — Fashion
References: theordinary & cosmopolitan
The Ordinary, known for its affordable yet high-quality no-nonsense skincare solutions, is now introducing an innovative Squalane Cleanser, which may also be used to gently remove makeup on the face. The skincare product for all skin types is said to be able to transform from a balm to more of an oil-like consistency, making it easy to remove makeup, dirt and impurities.
Hydrating, soothing squalane is a key ingredient in the new product from The Ordinary, as it is beneficial for its anti-inflammatory benefits, ability to balance oil production, as well as the way it deeply cleans the skin yet also leaves it moisturized and not feeling stripped. With consumers becoming invested in clean, cruelty-free and ethical beauty, squalane derived from plant and oil sources is becoming a familiar ingredient to many.
Hydrating, soothing squalane is a key ingredient in the new product from The Ordinary, as it is beneficial for its anti-inflammatory benefits, ability to balance oil production, as well as the way it deeply cleans the skin yet also leaves it moisturized and not feeling stripped. With consumers becoming invested in clean, cruelty-free and ethical beauty, squalane derived from plant and oil sources is becoming a familiar ingredient to many.
Trend Themes
1. Affordable Skincare Solutions - The Ordinary's Squalane Cleanser offers an affordable option for consumers looking for high-quality skincare products.
2. Multipurpose Cleansing Products - The innovation of The Ordinary's Squalane Cleanser as a balm-to-oil cleanser provides convenience and versatility for makeup removal and skincare routines.
3. Sustainable and Ethical Beauty - The use of squalane derived from plant and oil sources aligns with the increasing consumer demand for clean, cruelty-free, and ethical beauty products.
Industry Implications
1. Skincare - The skincare industry can explore affordable and multipurpose cleansing products to cater to the needs of budget-conscious and practical consumers.
2. Makeup Removal - The makeup removal industry can capitalize on the trend of balm-to-oil cleansers that offer effective and gentle removal of makeup while providing additional skincare benefits.
3. Sustainable Beauty - The sustainable beauty industry can harness the demand for squalane derived from plant and oil sources, offering eco-friendly alternatives for skincare products.
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