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Direct-to-Sea

Direct-to-consumer seafood services offer consumers a greater sense of control

Trend - In an effort to offers heightened convenience, an increasing number of vendors are providing seafood subscription services. This gives consumers the perception that they have greater visibility on where their seafood is sourced by offering them a curated selection of products that can be purchased directly from the provider.

Insight - Eco-conscious consumers are aware of the toll many industries can take on the environment. As terms such as 'Urban Footprint' become more commonplace, environmentally aware consumers become more conscientious of the many resources larger brands require to function. Thus, they actively seek out smaller, more ethically-focused companies that align with their environmental beliefs.
Workshop Question - What is your brand doing to deliver a greater sense of control to your customers?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 29 Examples:
23,580 Total Clicks
Date Range:
Jan 18 — Dec 19
Trending:
Average
Consumer Insight Topics:

Featured Examples

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