Category
Business
Assisted Conversion
Trend cluster
Category
Direct-to-Sea
Direct-to-consumer seafood services offer consumers a greater sense of control.
3.6
Trend score
Trend
What is the Direct-to-Sea trend?
Direct-to-Sea: In an effort to offers heightened convenience, an increasing number of vendors are providing seafood subscription services. This gives consumers the perception that they have greater visibility on where their seafood is sourced by offering them a curated selection of products that can be purchased directly from the provider.
Insight
The consumer insight behind the Direct-to-Sea trend
Eco-conscious consumers are aware of the toll many industries can take on the environment. As terms such as 'Urban Footprint' become more commonplace, environmentally aware consumers become more conscientious of the many resources larger brands require to function. Thus, they actively seek out smaller, more ethically-focused companies that align with their environmental beliefs.
Trend themes
Themes within the Direct-to-Sea trend
Three behaviours holding the trend together01
Direct-to-Consumer Seafood Subscriptions
Direct-to-consumer seafood subscription services offer consumers greater control over their seafood choices, promoting sustainable and ethical fishing practices.
02
Sustainable and Ethical Seafood Sourcing
Eco-conscious consumer demand for sustainably and ethically sourced seafood has created opportunities for small, independent fishing companies with transparent and locally sourced supply chains.
03
Subscription-based Meat Delivery Services
Meat delivery subscription services are popularizing small-farmed meats, promoting organic and antibiotic-free products from independent farms.
Industry implications
What the Direct-to-Sea trend means for industry
Where the trend changes the playbookFor
Seafood Industry
Seafood vendors and fishermen can disrupt traditional seafood distribution channels by moving towards direct-to-consumer subscription services and promoting sustainable and ethical fishing practices.
For
Fishing Industry
Small, independent fishing companies can align with eco-conscious consumer demands for sustainably and ethically sourced seafood by adopting transparent and locally sourced supply chains and direct-to-consumer subscription services.
For
Meat Industry
Meat delivery subscription services can promote small-farmed meats and independent farms by offering customizable and sustainable options for consumers.
Workshop question
What is your brand doing to deliver a greater sense of control to your customers?
Trend signals
Trend signals for Direct-to-Sea
Trend score 3.6 out of 10, from popularity 53%, activity 45%, freshness 9%.
Popularity53%
Activity45%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Direct-to-Sea trend
5 featured examples from Jan 27, 2018 to Dec 10, 2019CategoryLifestyle
Monthly Meat Delivery Services
truLOCAL is a Subscription Service That Boasts Small-Farmed Meats
truLOCAL is part of the growing trend of subscription-based food delivery services.
CategoryLifestyle
Fresh Seafood Deliveries
The Seafood Boutique Delivers Fresh Seafood Right to One's Door
Opportunity for seafood suppliers to adopt a direct-to-consumer model and potentially partner with delivery services to expand their reach.
CategoryLifestyle
Fresh Sustainable Seafood Deliveries
OceanBox Sustainably Sources and Packages Seafood Products
Disruptive innovation opportunity: Integrate sustainable seafood options into existing food delivery platforms to meet the growing demand for ethically sourced products.
CategoryLifestyle
Fresh Seafood Subscriptions
Ocean's Table Boxes Arrive to Consumers Directly from Fishermen
The Ocean's Table model presents an opportunity for other seafood subscription services to rise and cater to customers' desire for fresh and high-quality seafood directly from the…
CategoryLifestyle
Sustainable Local Seafood Subscriptions
Afishionado Encourages Locally-Caught Sustainable Seafood
There is an opportunity for subscription-based seafood delivery services to appeal to sustainability-minded consumers by sourcing locally and prioritizing transparency.
