Category
Lifestyle
Assisted Choices
Trend cluster
Category
Circular
Seafood
Waste from the seafood industry is re-introduced into the consumption cycle.
2.9
Trend score
Trend
What is the Circular Seafood trend?
Circular Seafood: As much of the world looks to prioritize efforts towards living in a more sustainable way, organic waste from the fishing industry is being reused and recycled for consumption. From turning lobster shells into bioplastics to making chips out of discarded fish skins, these offering speak the the growing consumer expectation and appetite for sustainability in all facets of their lives.
Insight
The consumer insight behind the Circular Seafood trend
As concerns around sustainability become better understood, more and more consumers are identifying with this cause, to the point that for many, it becomes an integral part of who they are. As a result, there's more open-mindedness when it comes to creative solutions and products that support a more circular economy.
Trend themes
Themes within the Circular Seafood trend
Three behaviours holding the trend together01
Circular Economy
Organic waste from fishing industry being recycled for consumption speaks the growing consumer expectation and appetite for sustainability and opportunities to adopt circular economy in the food industry.
02
Sustainable Materials and Bioplastics
Explore alternative green options to traditional single-use plastics and create sustainable materials like biodegradable and recyclable bioplastics for reducing plastic waste.
03
Sustainable Retailing
As IKEA introduces a new sustainable food product using leftovers from fish that is ASC certified, committing to sustainable retailing will play a significant role in attracting consumers concerned with environmental issues.
Industry implications
What the Circular Seafood trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
The food and beverage industry can adopt technologies and innovations aimed at reducing food waste, sourcing more food sustainably, and adopting circular economy strategies.
For
Plastic Manufacturing Industry
The plastic manufacturing industry can explore alternative green options like biodegradable and recyclable bioplastics to improve environmental sustainability measures and reduce plastic waste.
For
Retail Industry
The retail industry can commit to sustainable retailing, reduce food waste and adopt ASC certified sustainable materials to attract consumers concerned with environmental issues.
Workshop question
How have growing consumer expectations related to sustainability impacted your business?
Trend signals
Trend signals for Circular Seafood
Trend score 2.9 out of 10, from popularity 55%, activity 23%, freshness 9%.
Popularity55%
Activity23%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Circular Seafood trend
4 featured examples from Aug 13, 2018 to Sep 3, 2019CategoryLifestyle
Fish Skin Crisps
'Sea Chips' Makes Nutrient-Packed Snacks with Salmon Skin
Disruptive innovation opportunities in developing and marketing alternative snacks that cater to health-conscious consumers.
CategoryEco
Sustainable Retailer Seafood Meatballs
The IKEA Salmon Balls are ASC Certified and Scrumptious
IKEA's introduction of sustainable salmon meatballs presents an opportunity for retailers to introduce more sustainable food options in stores
CategoryEco
Seafood Waste Bioplastics
Shellworks Creates Recyclable Bioplastic from Lobster Shells
The use of recyclable bioplastics presents an opportunity for innovation in the packaging industry, particularly in the creation of sustainable and environmentally friendly packag…
CategoryLifestyle
Seaweed-Based Kimchi Jars
Sea-Chi by Atlantic Sea Farms is Made with Sustainably Grown Seaweed
The food and beverage industry can capitalize on the growing demand for healthier, sustainable food options by incorporating seaweed-based ingredients into their products.
