Topical or wearable items aim to boost users' energy
Trend - No longer confined to items one would ingest, energy-boosting products offered by brands are coming in the form of items like shoes and perfume, as well as sportswear with physiologic effects.
Insight - Consumers are increasingly looking for holistic health solutions that prioritize the enhancement of regular day-to-day rituals. These same individuals prefer products in this space to be convenient and not require added effort on their end. Ultimately, consumers are seeking a balance between experimentation with wellness, and seamlessness in the testing process.
Insight - Consumers are increasingly looking for holistic health solutions that prioritize the enhancement of regular day-to-day rituals. These same individuals prefer products in this space to be convenient and not require added effort on their end. Ultimately, consumers are seeking a balance between experimentation with wellness, and seamlessness in the testing process.
Workshop Question - How could your brand enhance an existing product/service without changing how it's used by consumers?
Trend Themes
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Energy-boosting Wearables — Brands are exploring the development of wearables, from shoes to sportswear infused with energy-boosting properties to cater to consumers seeking holistic health solutions that don't require an additional effort on their part.
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Physiologic-effect Sportswear — Athletic gear and sportswear with physiologic effects such as enhanced blood flow in body and muscle-activating features have become increasingly popular among consumers who want a natural yet effective way to improve their athletic performance and recovery.
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Elevated Comfort Footwear — The demand for style-focused comfort footwear is on the rise, with brands offering exclusively engineered rubberized footbeds that deliver an energy return and combat fatigue with each step--catering to busy consumers seeking convenience and comfort in their everyday lives.
Industry Implications
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Cosmetics — Cosmetics companies can explore the development of energy-boosting products in the form of fragrances that use extracts like Arabica in their compositions and provide an energy boost upon usage.
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Sportswear — Sportswear brands can cater to the increasing demand for convenience and performance by offering athletic gear and sportswear with physiologic effects such as improved blood flow and muscle activation for natural performance enhancement and recovery.
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Footwear — Footwear brands can cater to busy consumers seeking comfort and style with exclusively engineered rubberized footbeds that deliver an energy return and combat fatigue with each step--promoting elevated comfort footwear with a focus on style and performance.
