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Trendy Infancy

The ingredients in "buzzy" foods for adults are translated to infant food options

Trend - Food brands that specialize in meals for infants are taking cues from the food industry that targets adult consumers, and adapting the buzzworthy ingredients that appeal so much to adults into their own items. This shift caters to Millennial parents, who are just as committed to well-rounded diets for their children as they are for themselves.

Insight - The rise of the wellness industry continues, with more consumers opting to take part in health food trends. This is propelled by social media, which showcases “buzzworthy” ingredients that are purported to have hyper-specific benefits, highlighting their alleged practicality, almost to a medical extent.
Workshop Question - How could your brand adopt emerging trends within adjacent industries (or companies)?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 33 Examples:
38,994 Total Clicks
Date Range:
Feb 19 — Dec 20
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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