Many food brands are utilizing transparent packaging in order to satisfy a growing consumer demand for fresh products, which is something the new PiCCOLO Pure baby food range takes into consideration. Featuring a see-through matte pouch packaging, the baby foods are all crafted with 100% fresh ingredients and aim to show this to the consumer with the use of transparent packaging.
Parents today are more discerning than ever when it comes to products that are designed for their baby to consume, play with or wear. The PiCCOLO Pure baby food range acknowledges consumer concerns and delivers a product that boasts organic ingredients and no added flavorings. The pouches are set to be available in the UK and are the first to be offered in transparent packaging.