The Volpi Eco-Pack™ Has 80% Less Plastic Than Alternatives
Michael Hemsworth — April 19, 2023 — Marketing
References: volpifoods & progressivegrocer
The Volpi Eco-Pack™ packaging is an all-new solution from the brand that hones in on a sustainable profile to keep in line with changing consumer and environmental preferences. The deli packaging features 80% less plastic than previous versions to reduce the amount of material needed and features a see-through window in the front for allowing shoppers to see the product within. This enables shoppers to feel more confident about their purchase, while also helping them to better understand the various details about the product.
The Volpi Eco-Pack™ packaging comes as part of a wider shift towards sustainable packaging solutions as brands seek to reduce their footprint and satisfy shoppers looking to do the same. The packaging also showcases the brand's heritage to balance out elements of the future with the past.
The Volpi Eco-Pack™ packaging comes as part of a wider shift towards sustainable packaging solutions as brands seek to reduce their footprint and satisfy shoppers looking to do the same. The packaging also showcases the brand's heritage to balance out elements of the future with the past.
Trend Themes
1. Sustainable Packaging - Creating packaging solutions that do not harm the environment and can be recycled or reused, presenting an opportunity for innovators to develop new materials and processes.
2. Transparent Packaging - Developing see-through packaging to increase shoppers' confidence and understanding of the product features, presenting an opportunity for design and marketing disruptors to explore new possibilities.
3. Reduced Plastic Packaging - Reducing the amount of plastic in packaging to minimize environmental impact and waste, presenting an opportunity for entrepreneurs to explore new material and manufacturing methods.
Industry Implications
1. Food Industry - Innovating in the food industry by adopting sustainable practices and reducing environmental impact through packaging, logistics, and waste management.
2. Retail Industry - Adapting to changing consumer preferences and demands for sustainable packaging by offering innovative and transparent solutions to differentiate from competitors.
3. Manufacturing Industry - Investing in R&D to develop new eco-friendly materials and automated processes that meet the demand for reduced plastic packaging and sustainable production.
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