Paper-Based Appliance Packaging

Phillips Home Appliance Products are Repackaged Using DS Smith

DS Smith, a global packaging leader, has undertaken an innovative approach by crafting new packaging solutions for Versuni's Phillips home appliance product range. In a collaborative effort to promote sustainability, DS Smith and Versuni are actively working on eliminating single-use protection buffers made from EDF plastics within their packaging. These new paper-based packages will house a selection of versatile home appliances, including the Air fryer, Espresso Machine with Latte Go, Stream Iron 3000 series, Air Purifier, and Cordless Vacuum 800 series, all under the Phillips brand.

“Our purpose as a business is to Redefine Packaging for a Changing World and we can only do this in partnership, so it is enormously encouraging to see a company such as Versuni proactively work with us towards a more circular economy. We are so proud to help them achieve this," said Wouter van Tol, head of sustainability, DS Smith.

Image Credit: DS Smith

Sustainable Packaging
Crafting new packaging solutions for Versuni's Phillips home appliance product range to eliminate single-use protection buffers made from EDF plastics.
Paper-based Packaging
Creating paper-based packages to house a selection of versatile home appliances under the Phillips brand.
Circular Economy
Working towards a more circular economy by actively collaborating on sustainable packaging solutions.

Who This Affects Most

Packaging
DS Smith's innovative approach in crafting new packaging solutions for Versuni's home appliance products.
Home Appliances
Utilizing paper-based packages to house a selection of versatile home appliances under the Phillips brand.
Sustainability
Promoting sustainability by eliminating single-use protection buffers made from EDF plastics within appliance packaging.
SCORE
4.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 55%
Activity 60%
Freshness 21%