Evergreen makes miniature 100% whole wheat waffles without refined sugar and dairy, and only uses a few ingredients like fruits, vegetables, nuts and spices to create its clean flavors. While chocolate lovers will be drawn to the Chocolate Chip & Matcha variety, there are also other unique flavor combinations like Zucchini & Carrot and Pumpkin & Pecan to discover. As founder Emily Groden revealed to Food Business News, "When I started doing research on the frozen waffle market, it struck me that the flavor profiles were kind of stale. Every brand seemed to have an original, a blueberry, a multigrain, a chocolate chip, but there wasn’t really anything outside of that."
The frozen waffles are nutritious and flavorful enough to appeal to the whole family, ranging from picky toddlers to students who need quick, healthy bites.
Image Credit: Evergreen
Why This Trend Is Growing
- Clean Ingredient Foods
- Creating products with minimal and natural ingredients to cater to health-conscious consumers.
- Unique Flavor Combinations
- Offering innovative and unexpected combinations of flavors to stand out in a saturated market.
- Healthier Frozen Food Options
- Developing nutritious and convenient frozen food alternatives that appeal to a wide range of demographics.
Industries Being Reshaped
- Frozen Food Industry
- Reimagining traditional frozen food products by introducing healthier and more diverse options.
- Health Food Industry
- Meeting the growing demand for clean and nutritious food products by offering wholesome alternatives in the market.
- Convenience Food Industry
- Providing innovative and convenient food options for busy individuals who prioritize health and quality ingredients.
