Veggie-Infused Mini Waffles

Beech-Nut's Mini Waffles Contain Hidden Butternut & Pumpkin

Beech-Nut's Mini Waffles with Hidden Veggies were recently introduced for kids ages 12 months and up, and they share the benefits of nutritious ingredients with every bite. The mini waffle snacks can be found in varieties like Pumpkin, Apple & Cinnamon, as well as Butternut Berry.

These veggie-infused mini waffles for toddlers help to encourage self-feeding and they serve as a healthier alternative to cookies, biscuits, bars and other handheld sugary treats. Toasted with real fruits and vegetables, these at-home and on-the-go waffle snacks are low in sugar and they make it easy for young ones to get more experience with eating solid foods. These mini waffles join Beech-Nut Nutrition Co's snack portfolio, which also includes minimal-ingredient melties with probiotics.

Hidden Vegetable Snacks
There is an opportunity for companies to create more snack products that contain hidden vegetables for kids, promoting a healthier lifestyle.
Alternative Toddler Snacks
The creation of alternative, nutritious toddler snacks can continue to be innovated and improved upon to encourage self-feeding and healthy eating habits.
Minimal-ingredient Snacks
Companies can also explore creating minimal-ingredient snacks with added probiotics to appeal to parents who want to promote healthier lifestyles for their children.

Where This Applies

Food Industry
The food industry can explore creating more healthy snack options for toddlers by incorporating fruits and vegetables for a nutritious meal alternative.
Baby Food Industry
The baby food industry can continue to expand by innovating new healthy snack options to encourage self-feeding and a healthier lifestyle for babies.
Probiotic Industry
The probiotic industry has an opportunity to create and market products that can be easily incorporated into children's food to promote digestive health.
SCORE
5.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Millennial
  • Gen X
  • Gen Alpha (primary audience)
POPULARITY
Popularity 65%
Activity 83%
Freshness 12%