These Halloween marketing innovations range from experiential holiday pop-ups to festive movie-themed beverage menus.
The Maoam Mischief Manor pop-up experience is a notable example that addresses COVID-19's impact on holiday celebrations. The UK-based pop-up is a response to haunted house closures across the globe and is specially designed to only allow in one household at a time. Furthermore, "groups will be guided along the way by an ambassador so that the experience remains safe for all."
Hellmann's Canada's partnership with Nintendo's Animal Crossing: New Horizons is another standout. In addition to creating a virtual island within the popular game earlier this year to engage Gen Z audiences, the condiment brand has transformed it into a virtual Halloween island just in time for the spooky holiday. In addition to the fun theme, the virtual Halloween activation addresses the "scary realities of food waste," and does so with food waste prevention tips and even food waste-themed costume ideas.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
