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20 Halloween Marketing Innovations

From Experiential Holiday Pop-Ups to Halloween-Themed Beverages

— October 22, 2020 — Marketing
These Halloween marketing innovations range from experiential holiday pop-ups to festive movie-themed beverage menus.

The Maoam Mischief Manor pop-up experience is a notable example that addresses COVID-19's impact on holiday celebrations. The UK-based pop-up is a response to haunted house closures across the globe and is specially designed to only allow in one household at a time. Furthermore, "groups will be guided along the way by an ambassador so that the experience remains safe for all."

Hellmann's Canada's partnership with Nintendo's Animal Crossing: New Horizons is another standout. In addition to creating a virtual island within the popular game earlier this year to engage Gen Z audiences, the condiment brand has transformed it into a virtual Halloween island just in time for the spooky holiday. In addition to the fun theme, the virtual Halloween activation addresses the "scary realities of food waste," and does so with food waste prevention tips and even food waste-themed costume ideas.
9.6
Score
Popularity
Activity
Freshness
20
Spooky Streaming Campaigns
Spooky Streaming Campaigns
HBO Max's 'Don't Stream Alone' Promotes Its Halloween Content
<
19
Spicy Seasonal Snack Mixes
Spicy Seasonal Snack Mixes
The Forest Feast Firecracker Chilli Nut Mix is Arriving for Halloween
<
18
Curbside Halloween Experiences
Curbside Halloween Experiences
Lowe's Curbside Halloween Presents Family Friendly Fun
<
17
Spooky AR Neighborhood Maps
Spooky AR Neighborhood Maps
Nextdoor's Treat Map Helps to Plan a Safe Halloween Route
<
16
Halloween Mascot Deliveries
Halloween Mascot Deliveries
The Kool-Aid Man is Delivering Treats with "Reverse Trick-or-Treating"
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15
Glitter-Flecked Orange Syrups
Glitter-Flecked Orange Syrups
Walmart's New Orange Glitter Syrup Gives Breakfast a Spooky Twist
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14
Halloween-Themed Snack Cakes
Halloween-Themed Snack Cakes
The Hostess ScaryCakes Support Celebration from Home
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13
Halloween Movie-Honoring Shakes
Halloween Movie-Honoring Shakes
Carvel's New Hocus Pocus Shake Pay Homage to the Sanderson Sisters
<
12
Monstrous Halloween Drinks
Monstrous Halloween Drinks
Sheetz's Made-to-Order Touchscreens Share Fun Halloween Beverages
<
11
Bewitching Cosmetic Collaborations
Bewitching Cosmetic Collaborations
Colourpop Cosmetics Created a Disney Hocus Pocus Collection
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10
Immersive Halloween Games
Immersive Halloween Games
Screamfest 4: The Kraken's Revenge is a Real Life Game
<
9
Halloween-Themed Prepackaged Cakes
Halloween-Themed Prepackaged Cakes
The McVitie’s Funny Bones Sticky Toffee Flavour Cake is Tasty
<
8
Halloween Cosmetic Sets
Halloween Cosmetic Sets
Folly Fire a Range of Five Makeup Kits to Enhance Your Halloween Getup
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7
Halloween Doughnut Promotions
Halloween Doughnut Promotions
Krispy Kreme's Halloween Doughnut Promotion Runs Until Halloween
<
6
Charitable Food Bank Initiatives
Charitable Food Bank Initiatives
The Bearaby x This Saves Lives Partnership Fights Food Insecurity
<
5
Spooky Virtual Islands
Spooky Virtual Islands
Hellmann's Halloween Island Brings Attention to Food Waste
<
4
Experiential Halloween Pop-Ups
Experiential Halloween Pop-Ups
The Maoam Mischief Manor Shares a Journey for Household Groups
<
3
Drive-Thru Halloween Experiences
Drive-Thru Halloween Experiences
HAUNTOWEEN LA Provides Shares a Safe Trick-or-Treating Event
<
2
Robotic Halloween Doors
Robotic Halloween Doors
Reese's Trick-or-Treat Door Safely Delivers Candy Directly to Doorsteps
<
1
Cat Coffee Cup Collections
Cat Coffee Cup Collections
Starbucks' Cat Coffee Cups Have Arrived for Its Halloween Collection
<