In the summer, Hellmann's Canada created its very own island within Nintendo's Animal Crossing: New Horizons and now the virtual destination is getting a spooky makeover as a Halloween island. To drive home the scary realities of food waste, Hellmann's is inviting players to visit the Halloween-themed island to discover scary food waste costumes, food waste tips and other experiences.
Within the game, players have the chance to turn their spoiled turnips into real food for people in need through Second Harvest, Canada's largest food rescue organization. In exchange for each turnip, Hellmann's will be donating a real meal to Second Harvest to help provide 25,000 meals in total to Canadians in need.
On the island, there's now a Pumpkin Carving Station, Canola Maze, Pumpkin Patch, Haunted House and Cemetery to discover.
Image Credit: Hellmann's Canada