Although families are being encouraged to avoid traditional trick-or-treating this year, there are safe trick-or-treating alternatives that are popping up in place of regular rituals. HAUNTOWEEN LA is a family-friendly adventure that takes the form of a drive-thru experience that unfolds over the course of a two-street, built-out neighborhood. As families drive through HAUNTOWEEN LA, they will encounter costumed and masked actors who will share treats in a safe way.
It's estimated that 25,000 vehicles will drive through HAUNTOWEEN LA this year and families will be treated to products from partners like Butterfinger and Sun-Maid.
As celebrations for the rest of the year will also look different, Experiential Supply Founder & Chief Experience Officer Jasen Smith remarks that: "We're thinking of creating a holiday season experience that would showcase all religions and beliefs with a snow-kissed holiday overlay."
Image Credit: Experiential Supply Co
Why This Trend Is Growing
- Safe Trick-or-treating Alternatives
- The rise of drive-thru Halloween experiences like HAUNTOWEEN LA presents opportunities for businesses to create safe alternatives to traditional trick-or-treating.
- Experiential Drive-thru Events
- The success of HAUNTOWEEN LA demonstrates the potential for businesses to pivot towards drive-thru experiences, providing a unique and safe way for customers to engage with their brands.
- Hybrid Virtual-physical Experiences
- Combining physical and virtual elements like the snow-kissed holiday overlay mentioned by Experiential Supply Founder Jasen Smith can offer disruptive innovation opportunities for businesses to create memorable experiences during the holiday season.
Industries Being Reshaped
- Event Planning and Production
- The rise of drive-thru Halloween experiences and the potential for hybrid virtual-physical experiences present disruptive innovation opportunities for event planning and production companies to create new and innovative experiences for customers.
- Food and Beverage
- Partnering with drive-thru experiences like HAUNTOWEEN LA and providing products along the route gives food and beverage companies the opportunity to reach a large audience and engage with customers in a unique way.
- Marketing and Advertising
- Creating advertising campaigns and strategies around safe trick-or-treating alternatives and drive-thru experiences can help marketing and advertising agencies capitalize on the growing trend and offer innovative solutions to their clients.
