Vegan-Friendly Toaster Waffles

The Griddle frozen vegan toaster waffles are being launched by the brand in the UK to provide consumers with a way to enjoy a classic breakfast item with a modernized recipe. The waffles feature a vegan-friendly recipe that is also reported to contain 40% less sugar than the other varieties on the market, while also being made with 100% natural ingredients with no artificial flavors, colors or preservatives. The waffles are arriving in three flavors including Original, Chocolate Chip and Blueberry, which are priced at £2.50 for a 200-gram pack of six.

Co-Founder of Griddle Ella Harland commented on the new Griddle frozen vegan toaster waffles saying, "In the US, the market for toaster waffles is worth over $2.6bn, yet here in the UK there is a limited range of highly processed, ambient products which are poor quality and have a short shelf life. We believe that with the help of our retailer partners, we can bring something truly innovative to this market. The launch is also a key next step towards achieving our overall aim – to become the household frozen bakery brand.”