Little Dish is a children's food brand specializing in fresh and nutritious meals for toddlers. The brand sets itself apart from competitors with a fresh and homemade meal selection -- consisting of Pasta & Tomato Sauce and Macaroni & Cheese options that are nourishing without skipping out on taste.
Ideal for parents seeking healthy children's meals while short on time, Little Dish targets consumers who may be dealing with a picky eater. Its meals are all natural, free from additives and preservatives and boast no added sugars of anti-biotics.
Additionally, each meal is vegetarian and grain-free, with a 1/4 cup of fresh vegetables per portion, ensuring kids are getting the nutrients they need for healthy development while also enjoying their meal. While the Little Dish Pasta & Tomato Sauce meal boasts tomato, carrot, sweet potato, red pepper, cheddar and basil ingredients, its Macaroni & Cheese is made with cheddar, pureed butternut squash, cauliflower and sweet potato. All meals are now available in the produce section of Target stores nationwide.
Key Themes Behind This Trend
- Fresh Toddler Meals
- Opportunity for food companies to create fresh and homemade meal selections for picky eaters that are both nutritious and delicious.
- Healthy Kids Meals
- Opportunity for food brands to target busy parents who are seeking all natural meals that are free from additives and preservatives with no added sugars or antibiotics.
- Veggie-packed Meals
- Opportunity for food companies to make vegetarian and grain-free toddler meals with fresh vegetables per portion to provide kids with the nutrients they need for healthy development.
Where This Applies
- Food & Beverage
- Opportunity for the food and beverage industry to create and distribute fresh, all natural, and nutritious meals for kids with picky eaters.
- Retail
- Opportunity for retail companies to sell healthy, all natural, and nutritious meals for picky eater kids who have busy parents.
- Meal Delivery
- Opportunity for meal delivery companies to provide fresh, homemade and nutritious meals with veggies for toddlers that can be easily ordered online.
