Category
Lifestyle
Assisted Choices
Trend cluster
Category
Curated
Feed
Extended tools target the curation of aesthetics and function on social media.
2.6
Trend score
Trend
What is the Curated Feed trend?
Curated Feed: Social media-focused tools are prioritizing customers who are looking to create and curate feeds that are personalized, aesthetically pleasing, and/or streamlined. Such tools come as more consumers, particularly Millennials and Gen Z, are focused on having a social media presence that allows them to present themselves as a personal brand.
Insight
The consumer insight behind the Curated Feed trend
Millennial and Gen Z demographics are the most digitally fluent, having grown up in the technological era. They have the strongest social media presence and are constantly looking for ways to maintain and build their online persona. As a result, they seek out products and services that help them manage their content for a more controlled, streamlined, and organized experience.
Trend themes
Themes within the Curated Feed trend
Three behaviours holding the trend together01
Personalized Social Media Presence
As Millennials and Gen Z focus on building a strong online presence, social media-focused tools prioritize personalized, aesthetically pleasing, and streamlined feeds.
02
Color Analysis Tools
With people's personal aesthetics and color preferences reflected in their Instagram feeds, apps like Colorkuler and MyInstaPalette help users visualize and understand their color preferences for branding.
03
Curated Social Media Lists
Instagram's 'Close Friends' feature and separate social media accounts cater to the need of Millennials to share personal content with a closely curated group of people, building loyalty and helping decipher fake or spam accounts.
Industry implications
What the Curated Feed trend means for industry
Where the trend changes the playbookFor
Social Media Management
As social media users focus on personalizing and streamlining their feeds, there is an opportunity to develop new tools and software for social media management.
For
Color Analysis and Branding
The use of color analysis tools for social media opens up opportunities for branding agencies and color trend forecasters to offer their services online.
For
Data and Privacy Protection
As social media apps offer new features for building loyal followers and curating personal content, there is a need for increased data and privacy protection to prevent any misuse of personal information.
Workshop question
How could your brand better involve itself in the social media habits of younger consumers?
Trend signals
Trend signals for Curated Feed
Trend score 2.6 out of 10, from popularity 37%, activity 33%, freshness 8%.
Popularity37%
Activity33%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Curated Feed trend
4 featured examples from Apr 5, 2017 to Dec 4, 2018CategoryArt & Design
Social Media Color Palettes
The Colorkuler Color Palette Tool Analyzes Your Instagram Aesthetic
By analyzing the color palettes of fashion influencers, designers can gain insights and inspiration to create personalized collections that resonate with their audience.
CategorySocial Media
Social Media Palette Generators
'MyInstaPalette' Helps Users Find Their Most-Used Instagram Colors
The tool can benefit social media marketers by helping them understand their brand's color palette and create consistent content.
CategorySocial Media
Curated Social Media Lists
Instagram's 'Close Friends' Lets You Share Content with Select People
The 'Close Friends' feature contributes to the ongoing evolution of the social media industry, facilitating more personalized and private content sharing.
CategoryTech
Social Feed Aggregator Sites
The 'MakersFeed' Social Feed Aggregator Organizes Content Beautifully
The market for full-featured social media management tools aimed at businesses is growing and there could be disruption if a more unified and efficient option aligns with user nee…
