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Curated Feed

Extended tools target the curation of aesthetics and function on social media

Trend - Social media-focused tools are prioritizing customers who are looking to create and curate feeds that are personalized, aesthetically pleasing, and/or streamlined. Such tools come as more consumers, particularly Millennials and Gen Z, are focused on having a social media presence that allows them to present themselves as a personal brand.

Insight - Millennial and Gen Z demographics are the most digitally fluent, having grown up in the technological era. They have the strongest social media presence and are constantly looking for ways to maintain and build their online persona. As a result, they seek out products and services that help them manage their content for a more controlled, streamlined, and organized experience.
Workshop Question - How could your brand better involve itself in the social media habits of younger consumers?
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 34 Examples:
55,186 Total Clicks
Date Range:
Apr 17 — Mar 19
Trending:
Mild
Consumer Insight Topics:

Featured Examples

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