Extended tools target the curation of aesthetics and function on social media
Trend - Social media-focused tools are prioritizing customers who are looking to create and curate feeds that are personalized, aesthetically pleasing, and/or streamlined. Such tools come as more consumers, particularly Millennials and Gen Z, are focused on having a social media presence that allows them to present themselves as a personal brand.
Insight - Millennial and Gen Z demographics are the most digitally fluent, having grown up in the technological era. They have the strongest social media presence and are constantly looking for ways to maintain and build their online persona. As a result, they seek out products and services that help them manage their content for a more controlled, streamlined, and organized experience.
Insight - Millennial and Gen Z demographics are the most digitally fluent, having grown up in the technological era. They have the strongest social media presence and are constantly looking for ways to maintain and build their online persona. As a result, they seek out products and services that help them manage their content for a more controlled, streamlined, and organized experience.
Workshop Question - How could your brand better involve itself in the social media habits of younger consumers?
Trend Themes
1. Personalized Social Media Presence - As Millennials and Gen Z focus on building a strong online presence, social media-focused tools prioritize personalized, aesthetically pleasing, and streamlined feeds.
2. Color Analysis Tools - With people's personal aesthetics and color preferences reflected in their Instagram feeds, apps like Colorkuler and MyInstaPalette help users visualize and understand their color preferences for branding.
3. Curated Social Media Lists - Instagram's 'Close Friends' feature and separate social media accounts cater to the need of Millennials to share personal content with a closely curated group of people, building loyalty and helping decipher fake or spam accounts.
Industry Implications
1. Social Media Management - As social media users focus on personalizing and streamlining their feeds, there is an opportunity to develop new tools and software for social media management.
2. Color Analysis and Branding - The use of color analysis tools for social media opens up opportunities for branding agencies and color trend forecasters to offer their services online.
3. Data and Privacy Protection - As social media apps offer new features for building loyal followers and curating personal content, there is a need for increased data and privacy protection to prevent any misuse of personal information.
4 Featured, 34 Examples:
80,138 Total Clicks
Date Range:
Apr 17 — Mar 19
Trending:
Mild
Consumer Insight Topics:
