BABOON — "a bags operation for the next generation of travelers," enjoys an exceptionally engaging cheeky branding identity. Everything — from the illustrations, the typeface and the social media presence to the color palette, the stationery, and even the name of the brand, is the works of a group of talented creatives. With the help of New York-based agency Sagmeister & Walsh, BABOON is able to reach a vibrant and cheeky branding identity that will effortlessly set it aside from other competitors in the market.
The colors of BABOON's functional and stylish bags are mirrored in the promotional materials for the company. With an array of interesting, tongue-in-cheek illustrations, the label is able to reach a quirkiness that proves to be totally resonate with the contemporary consumer.
What's Driving This Trend
- Cheeky Branding
- We see a trend in brands leveraging cheeky branding identities to appeal to younger and more tech-savvy demographics.
- Creative Collaborations
- We see a trend in brands partnering with creative agencies and collectives for more innovative and engaging visual identities.
- Playful Illustrations
- We see a trend in brands incorporating eccentric and whimsical illustrations in their visual identity to add personality and vibrancy.
Who This Affects Most
- Fashion Industry
- Fashion brands can utilize cheeky branding and creative collaborations to differentiate themselves from the crowd in a highly competitive market.
- Travel Industry
- Travel brands can utilize playful illustrations and cheeky branding to appeal to a younger audience of adventurers and explorers.
- Tech Industry
- Tech startups can utilize offbeat visual identities and creative collaborations to establish a disruptive and memorable brand in a rapidly evolving industry.
