BABOON — "a bags operation for the next generation of travelers," enjoys an exceptionally engaging cheeky branding identity. Everything — from the illustrations, the typeface and the social media presence to the color palette, the stationery, and even the name of the brand, is the works of a group of talented creatives. With the help of New York-based agency Sagmeister & Walsh, BABOON is able to reach a vibrant and cheeky branding identity that will effortlessly set it aside from other competitors in the market.
The colors of BABOON's functional and stylish bags are mirrored in the promotional materials for the company. With an array of interesting, tongue-in-cheek illustrations, the label is able to reach a quirkiness that proves to be totally resonate with the contemporary consumer.