Holiday Social Upgrades

A Number of New Snapchat Geofilters and Bitmojis Were Made for Halloween

Ever since the social platform updated to include its face-matching masks and location-based Snapchat Geofilters, users have been enjoying a number of limited-edition releases to express themselves.

Recently, the mobile app was updated to feature a selection of Halloween-themed Bitmojis and Snapchat Geofilters. In order to use the former, users simply download the Bitmoji app -- where they're able to create their own avatar.

Once doing so, they can link it to the social app through their settings. At this point, they can send a costumed version of the avatar to their friends in celebration of the holiday. In addition to this, users can create their own Snapchat Geofilters as well, which they can adapt with their own text and various stickers.

Location-based Social Filters
Social platforms can integrate location-based filters to offer a unique and localized experience for users.
Customizable Avatars
Smartphone apps can offer users the ability to create and personalize their avatars for use in social media.
Limited-edition Social Releases
Businesses can use limited-edition releases to drive user engagement and create hype around special events.

Sectors Adopting This

Social Media
Social media platforms can incorporate new features and updates to keep users engaged and interested.
App Development
Developers can create personalized avatar apps and social media filters to enhance user experience.
Marketing and Advertising
Brands can leverage social media platforms and holiday themes to promote limited-edition products and services.
SCORE
1.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 29%
Activity 19%
Freshness 8%

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