Watermark Bar, a watering hole and event venue on New York's Hudson River waterfront, has recently introduced a new cocktail called 'The Siren.' For those who enjoy a large drink with some festive flair, The Siren's song will be impossible to resist, as the 114 ounce cocktail comes in a giant teal mug shaped like a mermaid.
Watermark Bar's specialty cocktail isn't designed for a single drinker. It comes with several silly straws, encouraging patrons to share it among their party. As for its contents, The Siren is a frozen margarita mixed with sangria. It's garnished with mermaid-appropriate accouterments like edible glitter, sugared oranges, and edible orchids, and it's further decorated with a pinwheel and a sparkler. Clearly, Watermark Bar had Instagram in mind when its bartenders thought up The Siren.
Key Themes Behind This Trend
- Giant Cocktails
- Create 100+ ounce cocktails that come in visually appealing glassware and are meant to be shared among groups, targeting younger audiences and social media engagement.
- Frozen Margarita Mixes
- Experiment with new and exciting flavors and toppings to draw in customers and provide a unique sensory experience.
- Edible Decorations
- Incorporate creative and visually appealing edible decorations into drinks to entice social media sharing and create a unique customer experience.
Where This Applies
- Hospitality
- Hotels and bars can capitalize on the trend of visually appealing sharing cocktails to attract customers and greater social media presence.
- Food and Beverage
- Restaurants and bars can experiment with new flavor combinations and creative drink decorations to entice customers and draw them in for a memorable experience.
- Event Planning
- Event planners can use unique, visually appealing, and sharable cocktails to draw in customers and create memorable experiences for their clients.
