This new venture wants to give you more control over your Internet experience by letting you replace ads. Startup fAds addresses invasive ad targeting in apps and websites with "opt-in social content that you already love and follow."
Essentially, the ad blocker replaces advertising with Instagram content you already follow. You start by confirming your own Instagram account. fAds works across popular platforms such as Facebook, Google and Youtube. You can even pick what Instagram accounts you want to see content from instead, and replace ads with posts you love.
This simple idea addresses an issue many millennials and other Internet users have with targeted advertising online with an exchange model many others could employ.
What Makes This Trend Stand Out
- Ad-substituting Software
- fAds startup offers opt-in social content to replace invasive targeted ads with Instagram posts instead
- Opt-in Social Content
- More startups could use opt-in social content as a solution to targeted ad issues online
- Invasive Targeted Advertising
- As more consumers want to opt-out of targeted ads, ad-substituting software becomes a disruptive innovation opportunity
Sectors Adopting This
- Advertising Technology
- fAds startup offer a new product in the advertising technology industry
- Social Media
- Other social media platforms could benefit from incorporating opt-in social content or ad-substitution
- Internet Privacy
- Ad-substituting software is a viable solution to privacy concerns surrounding invasive targeted advertising online
