This new venture wants to give you more control over your Internet experience by letting you replace ads. Startup fAds addresses invasive ad targeting in apps and websites with "opt-in social content that you already love and follow."
Essentially, the ad blocker replaces advertising with Instagram content you already follow. You start by confirming your own Instagram account. fAds works across popular platforms such as Facebook, Google and Youtube. You can even pick what Instagram accounts you want to see content from instead, and replace ads with posts you love.
This simple idea addresses an issue many millennials and other Internet users have with targeted advertising online with an exchange model many others could employ.