Category
Lifestyle
Assisted Choices
Trend cluster
Category
Cereal
Nostalgia
Brands leverage classic “Saturday morning” cereals to target Millennials.
4.9
Trend score
Trend
What is the Cereal Nostalgia trend?
Cereal Nostalgia: Brands within the food and beverage space are tapping into the flavors and ingredients of cereals that were popular among Millennials during their childhoods. The incorporation of such flavors within products highlights how brands are using nostalgia and novelty to appeal to Millennials.
Insight
The consumer insight behind the Cereal Nostalgia trend
Childhood for many Millennials was full of hope, leading to a tumultuous adolescence fueled by the cultural integration of social media. A collective remembrance fed by social media has led to a rise in nostalgia for Millennials seeking emotional escapism from the modern world.
Trend themes
Themes within the Cereal Nostalgia trend
Three behaviours holding the trend together01
Nostalgia Marketing
Brands within the food and beverage space are using nostalgia to appeal to millennials who seek emotional escapism from the modern world.
02
Limited Edition Menu Items
Fast food establishments are capturing consumer attention via hyper-branded, limited edition menu options to attract foot traffic.
03
Mash-Up Products
Brands are blending nostalgic favorites together to create a unique product that appeals to fans of both products.
Industry implications
What the Cereal Nostalgia trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Brands within this industry are tapping into nostalgia and novelty to appeal to millennials and capture consumer attention.
For
Candy and Snack
Candy and snack companies are creating limited edition, cereal-flavored treats to satisfy consumers looking for variety and unique flavor profiles.
For
Craft Brewery
Craft breweries are creating unorthodox libations with unique flavor profiles for consumers seeking new experiences.
Workshop question
Consider how your brand can take inspiration from tapping into nostalgia.
Trend signals
Trend signals for Cereal Nostalgia
Trend score 4.9 out of 10, from popularity 76%, activity 60%, freshness 10%.
Popularity76%
Activity60%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Cereal Nostalgia trend
5 featured examples from Feb 20, 2019 to Jun 10, 2021CategoryLifestyle
Cereal-Inspired Craft Beers
The Smartmouth Brewing Saturday Morning Beer is Marshmallow-Infused
Craft breweries embracing creative and adventurous brewing techniques to differentiate themselves in a crowded market.
CategoryMarketing
Breakfast Cereal-Flavored Candy Bars
The Kit Kat Fruity Cereal Bar Mimics a Familiar Flavor
Companies in the confectionery industry can create new and exciting candy products by experimenting with flavor combinations, including cereal flavors, to appeal to consumers' tas…
CategoryMarketing
Tasty Multi-Colored Mini Donuts
Carl's Jr. and Hardee's Re-Release Their Froot Loop Donuts
Fast food restaurants, like Carl's Jr.
CategoryLifestyle
Nostalgic Mash-Up Cereals
Kellogg's Latest Mashup Cereal Blends Fan Favorites
Cereal manufacturing industry can capitalize on the Mashup cereal trend and create unique flavor blends of their own.
CategoryLifestyle
Resurrected Peanut Butter Cereals
Kellogg’s is Bringing Back Chocolate Peanut Butter Corn Pops
Food manufacturers can capitalize on the trend of resurrecting discontinued food products, especially in the breakfast cereal segment, to cater to consumers' nostalgia and drive s…
