Brands leverage classic “Saturday morning” cereals to target Millennials
Trend - Brands within the food and beverage space are tapping into the flavors and ingredients of cereals that were popular among Millennials during their childhoods. The incorporation of such flavors within products highlights how brands are using nostalgia and novelty to appeal to Millennials.
Insight - Childhood for many Millennials was full of hope, leading to a tumultuous adolescence fueled by the cultural integration of social media. A collective remembrance fed by social media has led to a rise in nostalgia for Millennials seeking emotional escapism from the modern world.
Insight - Childhood for many Millennials was full of hope, leading to a tumultuous adolescence fueled by the cultural integration of social media. A collective remembrance fed by social media has led to a rise in nostalgia for Millennials seeking emotional escapism from the modern world.
Workshop Question - Consider how your brand can take inspiration from tapping into nostalgia.
Trend Themes
1. Nostalgia Marketing - Brands within the food and beverage space are using nostalgia to appeal to millennials who seek emotional escapism from the modern world.
2. Limited Edition Menu Items - Fast food establishments are capturing consumer attention via hyper-branded, limited edition menu options to attract foot traffic.
3. Mash-up Products - Brands are blending nostalgic favorites together to create a unique product that appeals to fans of both products.
Industry Implications
1. Food and Beverage - Brands within this industry are tapping into nostalgia and novelty to appeal to millennials and capture consumer attention.
2. Candy and Snack - Candy and snack companies are creating limited edition, cereal-flavored treats to satisfy consumers looking for variety and unique flavor profiles.
3. Craft Brewery - Craft breweries are creating unorthodox libations with unique flavor profiles for consumers seeking new experiences.
