If you're looking for a way to indulge in a bit of chocolate without getting a stomach ache, the new Kit Kat Thins are a great option.
Over the past few years, many brands have rolled out 'thin' or 'slim' versions of popular candy bars, cookies, and other treats. For instance, there are now Reese's Thins Cups, Oreo Thins, and York Peppermint Pattie Thins. Now, Hershey's is set to expand its Thins lineup to include new Kit Kat Thins. The new version of Kit Kats feature two wafers in the center instead of the traditional three wafers. The result is all the same Kit Kat flavor that fans know and love, but a little less filling.
The new Kit Kat Thins are set to launch in the U.S. in March of 2021.
Image Credit: @candyhunting
Key Themes Behind This Trend
- Thin Candy Bars
- The trend of 'thin' or 'slim' versions of popular candy bars creates a disruptive innovation opportunity for candy companies to cater to consumers who seek to indulge in their favorite sweets with fewer calories.
- Wafer Cookies
- The trend of wafer cookies with less filling, as seen with Hershey's new Kit Kat Thins, offers a disruptive innovation opportunity for cookie companies to create low-calorie alternatives while retaining the flavor of their classic sweets.
- Snack Thins
- The trend of creating 'thin' or 'slim' versions of popular snacks like candy bars, cookies, and chips creates a disruptive innovation opportunity for snack companies to cater to health-conscious consumers who still want to enjoy their favorite snacks but in smaller portions.
Where This Applies
- Confectionery Industry
- The confectionery industry can embrace the trend of 'thin' or 'slim' versions of popular candy bars, like Hershey's Kit Kat Thins, and create low-calorie alternatives that cater to consumers who seek indulgence with fewer calories.
- Bakery Industry
- The trend of creating wafer cookies with less filling, as seen with Hershey's Kit Kat Thins, presents a disruptive innovation opportunity for the bakery industry to create low-calorie alternatives while retaining the flavor of their classic sweets.
- Snack Food Industry
- The trend of creating 'thin' or 'slim' versions of popular snacks like candy bars, cookies, and chips creates a disruptive innovation opportunity for the snack industry to cater to health-conscious consumers who still want to enjoy their favorite snacks but in smaller portions.
