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Vocabulary Flexibility

New toys & development apps help consumers expand their vocabulary

Trend - With gamified apps and interactive products, the process to learn new terms and phrases is easier than ever, and it allows consumers to learn at their own pace and allocate their own time to this hobby. New products allowing consumers to increase their roster of talents and improve their personal education on a flexible basis.

Insight - One unexpected side-effect of social media and digital communication is the emphasis it places on written and verbal communication. This is especially true among older Millennials who are upwardly mobile in this regard, yet also have shortened attention spans and a propensity for gamification due to long-term social media use.
Workshop Question - How can you play a more impactful role in your consumers continued education?
Trend Themes
1. Gamified Learning Apps - With gamified apps and interactive products, the process to learn new terms and phrases is easier than ever, and it allows consumers to learn at their own pace and allocate their own time to this hobby
2. Vocabulary Management Tools - New products allowing consumers to increase their roster of talents and improve their personal education on a flexible basis.
3. Educational Audio Toys - Interactive and screen-free educational audio toys help children develop their vocabulary and audio and visual skills.
Industry Implications
1. Education Technology - The market for gamified learning apps and vocabulary management tools for individuals or classrooms is growing.
2. Toy Industry - Educational audio toys that improve a child's vocabulary are on the rise.
3. Mobile Application Development - The development of apps that improve vocabulary management through quizzes, mini games and other advanced functionalities are disrupting language learning.
3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
35,303 Total Clicks
Date Range:
Apr 18 — Mar 19
Trending:
Mild
Consumer Insight Topics:

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