Category
Lifestyle
Caffeine Remix
Trend cluster
Category
Social
Setting
Cafes and restaurants are designed around "Instagrammable" aesthetics.
5.2
Trend score
What's Happening
What is the Social Setting trend?
Social Setting: Restaurant and cafe brands are adapting to the rituals of Millennials and Gen Z with highly "sharable" store designs. Mimicking the social media-friendly visuals that are so popular today, this focus on design has become absolutely central to the experience these places provide.
Insight
The consumer insight behind the Social Setting trend
For many young consumers today, the distinction between their online lives and their offline lives has become more blurred than ever before. As a result, the desire for highly shareable experiences that look great online have an additional value placed on them, motivated not only by the sensorial experience alone but what it helps these consumers express about themselves as well.
Evidence
Examples of the Social Setting trend
CategoryArt & Design
Chic Ice Cream Stores
Milk Train's Shop is Characterized by an Instagram-Friendly Aesthetic
Opportunity for hotels and restaurants to create unique and visually captivating interiors that encourage guests to share their experiences on social media.
CategoryArt & Design
Soft Pink Pizzeria Interiors
Child Studio's Create a Design-Friendly Identity for Humble Pizza
Hospitality businesses can leverage an elevated aesthetic and design-forward atmosphere to enhance the customer experience.
CategoryPop Culture
Charming Cartoon Cat Cafes
The New Hello Kitty Grand Cafe is Set to Open in Irvine, California
Hotels and resorts can create themed cafes or dining experiences to enhance their guests' stay.
CategoryMarketing
Living Meme-Created Restaurants
Salt Bae Opened the Nusr-Et Steakhouse to Cash in on His Fame
The rise of meme-created restaurants and the success of Salt Bae's Nusr-Et Steakhouse offer an opportunity for the restaurant industry to explore new ways to attract customers and…
Workshop question
Conceptualize a social media-friendly space that your brand could offer its customers.
Trend themes
Themes within the Social Setting trend
Three behaviours holding the trend together01
Instagrammable aesthetic
Designing restaurants and cafes to be highly shareable on social media has become central to the customer experience.
02
Cartoon themed restaurants
Integrating beloved cartoon characters into physical restaurants creates a unique and memorable experience for customers.
03
Design-forward interiors
Embracing unique and aesthetically pleasing interior design is a key way to attract design-driven clientele to physical retail locations.
Industry implications
What the Social Setting trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Food and beverage industries can utilize unique design and themed experiences in order to attract customers and increase sales.
For
Retail
Retail locations can use design-forward interiors to create a unique and memorable in-store experience that drives sales.
For
Tourism and Hospitality
Tourism and hospitality industries can increase profits by creating spaces that are highly shareable on social media, drawing attention to their brand and experience.
Trend signals
Trend signals for Social Setting
Trend score 5.2 out of 10, from popularity 74%, activity 73%, freshness 8%.
Popularity74%
Activity73%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
