Cafes and restaurants are designed around "Instagrammable" aesthetics
Trend - Restaurant and cafe brands are adapting to the rituals of Millennials and Gen Z with highly "sharable" store designs. Mimicking the social media-friendly visuals that are so popular today, this focus on design has become absolutely central to the experience these places provide.
Insight - For many young consumers today, the distinction between their online lives and their offline lives has become more blurred than ever before. As a result, the desire for highly shareable experiences that look great online have an additional value placed on them, motivated not only by the sensorial experience alone but what it helps these consumers express about themselves as well.
Insight - For many young consumers today, the distinction between their online lives and their offline lives has become more blurred than ever before. As a result, the desire for highly shareable experiences that look great online have an additional value placed on them, motivated not only by the sensorial experience alone but what it helps these consumers express about themselves as well.
Workshop Question - Conceptualize a social media-friendly space that your brand could offer its customers.
Trend Themes
1. Instagrammable Aesthetic - Designing restaurants and cafes to be highly shareable on social media has become central to the customer experience.
2. Cartoon Themed Restaurants - Integrating beloved cartoon characters into physical restaurants creates a unique and memorable experience for customers.
3. Design-forward Interiors - Embracing unique and aesthetically pleasing interior design is a key way to attract design-driven clientele to physical retail locations.
Industry Implications
1. Food and Beverage - Food and beverage industries can utilize unique design and themed experiences in order to attract customers and increase sales.
2. Retail - Retail locations can use design-forward interiors to create a unique and memorable in-store experience that drives sales.
3. Tourism and Hospitality - Tourism and hospitality industries can increase profits by creating spaces that are highly shareable on social media, drawing attention to their brand and experience.
