Academic Airline

Airlines offer more productive forms of entertainment on flights

Implications - Airlines are increasingly prioritizing more engaging or productive means of passing time for their passengers by prioritizing on-flight experiences like meditation programs or educational platforms. Such initiatives appease consumers frustrated with the process of flying by offering environments that make them feel as though they're gaining something from their time and money spent.

Workshop Question - How could your brand find alternative ways to engage its customer?
SCORE 4.6
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21,156 Total Clicks
Jan 18 - Mar 19
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Featured Examples
Vast Airline Film Libraries - Emirates Now Offers Travelers Over 1,000 Movies on Board
SCORE 5.3
This Year and Warm 146 Clicks Pub: Oct 10, 18
Vast Airline Film Libraries
Emirates Now Offers Travelers Over 1,000 Movies on Board
Premium airline Emirates is changing the in-flight entertainment experience with an updated film catalog which will include over 1000 movie titles and access to over 3,500 on-demand entertainment... [More]
Productivity-Focused Airline Cabins - Eva Air's New Business-Class Cabin Was Designed by BMW
SCORE 3.4
This Year and Mild 333 Clicks Pub: Oct 1, 18
Productivity-Focused Airline Cabins
Eva Air's New Business-Class Cabin Was Designed by BMW
Taiwanese five-star airline Eva Air recently partnered with BMW’s Designworks to create a new look for the Royal Laurel business-class cabin. Crafted for Eva Air’s new Boeing 787... [More]
Meditation-Focused Flights - Virgin Australia is Quelling Flying Nerves With Meditation Programs
SCORE 3.8
This Year and Mild 280 Clicks Pub: Oct 18, 18
Meditation-Focused Flights
Virgin Australia is Quelling Flying Nerves With Meditation Programs
While air travel has been the norm for decades now, flying nerves are still quite prevalent among many travelers. In an effort to combat these flying nerves Virgin Australia is introducing... [More]
Digital Literacy Airplane Entertainment - The Free Educational Videos are on How Computers Work
SCORE 1.8
Untested 88 Clicks Pub: Jan 30, 18
Digital Literacy Airplane Entertainment
The Free Educational Videos are on How Computers Work
Code.org is teaming up with Alaska Airlines to offer free educational videos on how the Internet and computers work as part of the airline’s in-flight entertainment. Microsoft founder Bill... [More]
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