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Academic Airline

Airlines offer more productive forms of entertainment on flights

Trends - Airlines are increasingly prioritizing more engaging or productive means of passing time for their passengers by prioritizing on-flight experiences like meditation programs or educational platforms. Such initiatives appease consumers frustrated with the process of flying by offering environments that make them feel as though they're gaining something from their time and money spent.

Insight - The rise of streaming and cord-cutting has shifted the way consumers view entertainment. With downloadable materials like audiobooks, podcasts, and docu-series available at all times, consumers have come to expect these varied forms of entertainment at their beck and call, regardless of where they are. As a result, they are turning to brands to provide them with these different kinds of entertainment during all potential occasions.
Workshop Question - How could your brand find alternative ways to engage its customer?
2.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 30 Examples:
31,484 Total Clicks
Date Range:
Jan 18 — Mar 19
Trending:
Untested
Consumer Insight Topics:

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