Category
World
Layered Getaways
Trend cluster
Category
Academic
Airline
Airlines offer more productive forms of entertainment on flights.
1.6
Trend score
Trend
What is the Academic Airline trend?
Academic Airline: Trends - Airlines are increasingly prioritizing more engaging or productive means of passing time for their passengers by prioritizing on-flight experiences like meditation programs or educational platforms. Such initiatives appease consumers frustrated with the process of flying by offering environments that make them feel as though they're gaining something from their time and money spent.
Insight
The consumer insight behind the Academic Airline trend
The rise of streaming and cord-cutting has shifted the way consumers view entertainment. With downloadable materials like audiobooks, podcasts, and docu-series available at all times, consumers have come to expect these varied forms of entertainment at their beck and call, regardless of where they are. As a result, they are turning to brands to provide them with these different kinds of entertainment during all potential occasions.
Trend themes
Themes within the Academic Airline trend
Three behaviours holding the trend together01
In-Flight Education
Airlines prioritize educational and engaging in-flight experiences to appease consumers' growing desire for alternative forms of entertainment.
02
Productivity-Focused Cabins
Airlines design cabins to offer a productive and comfortable in-cabin experience for professional travelers.
03
Mindfulness Programs
Airlines introduce meditative practices to help passengers quell flying nerves and prioritize well-being.
Industry implications
What the Academic Airline trend means for industry
Where the trend changes the playbookFor
Entertainment
The rise of streaming and cord-cutting has shifted the way consumers view entertainment, creating opportunities for brands to provide varied forms of entertainment in all potential occasions.
For
Airline Travel
Airlines prioritize alternative in-flight experiences like education and productivity to improve the travel experience for passengers and improve their brand reputation.
For
Mental Health & Wellness
There is a growing market for mindfulness practices and wellness programs in various contexts, including air travel, due to a growing awareness of the importance of mental health and well-being.
Workshop question
How could your brand find alternative ways to engage its customer?
Trend signals
Trend signals for Academic Airline
Trend score 1.6 out of 10, from popularity 23%, activity 15%, freshness 8%.
Popularity23%
Activity15%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Academic Airline trend
4 featured examples from Jan 30 to Oct 19, 2018CategoryMarketing
Vast Airline Film Libraries
Emirates Now Offers Travelers Over 1,000 Movies on Board
Airlines have the opportunity to update and enhance their in-flight entertainment systems to meet customers' growing demand for entertainment options and improve brand loyalty.
CategoryWorld
Productivity-Focused Airline Cabins
Eva Air's New Business-Class Cabin Was Designed by BMW
Disruptive innovation opportunities in airline cabins to differentiate and attract customers through unique design features.
CategoryWorld
Meditation-Focused Flights
Virgin Australia is Quelling Flying Nerves With Meditation Programs
Airlines can disrupt the travel industry by incorporating wellness and mindfulness programs to improve customer satisfaction and combat flying nerves.
CategoryPop Culture
Digital Literacy Airplane Entertainment
The Free Educational Videos are on How Computers Work
Potential for educational institutions to integrate digital literacy into their curriculum and offer innovative online courses.
