Digital Literacy Airplane Entertainment

The Free Educational Videos are on How Computers Work

Code.org is teaming up with Alaska Airlines to offer free educational videos on how the Internet and computers work as part of the airline's in-flight entertainment. Microsoft founder Bill Gates will star in the series of six videos, called How Computers Work. The series will also be distributed by Khan Academy.

The free educational videos are for students as well as adults. Bill Gates explains how digital literacy can benefit anyone: "Whether you use a PC, a smartphone, a wearable device, a connected home appliance, or a self-driving car, the same principles explain how all these computing devices function." The video series covers topics including software and hardware, memory, input and output, CPU, circuits and logic and binary and data.

Digital Literacy
Opportunity to develop innovative digital literacy programs across industries for both students and adults.
In-flight Entertainment
Disruptive innovation opportunity for airlines to offer educational content and enhance the passenger experience.
Educational Videos
Opportunity for online learning platforms to partner with airlines and expand their reach to a wider audience.

Industries Being Reshaped

Education
Potential for educational institutions to integrate digital literacy into their curriculum and offer innovative online courses.
Airlines
Opportunity for airlines to differentiate themselves by offering educational content and enriching the in-flight experience.
Online Learning
Expansion opportunity for online learning platforms to collaborate with airlines and provide educational videos during flights.
SCORE
0.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 2%
Activity 4%
Freshness 8%

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