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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,221 more

Branded Mockery

Brands poke fun at their rivals in bolder, call-out strategies

Implications - While branded rivalries have been going on for as long as we know it, a once behind-the-scenes interaction is now coming into the limelight through bolder, in-your-face marketing tactics. Beyond social media battles and light-hearted exchanges, brands in QSR all the way to fashion are taking more risks through activations and real-world campaigns that call out their competitors in negative, albeit humorous, ways. From comparing value to straight-up insults, these examples speak to the evolution of brand identities and a growing willingness to take risks when it comes to consumer communication and messaging in the public space.
Workshop Question — What risks are you willing to take to be more open and transparent with your consumers in terms of outlining your value proposition?
4 Featured, 36 Examples:
53,628 Total Clicks
Date Range:
Mar 18 — Mar 19
This Year and Warm
Consumer Insight Topics:

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