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Pop Art-Inspired Burger Ads

Burger King's Super Bowl Ad Uses 'Andy Warhol Eating a Hamburger'

— February 4, 2019 — Marketing
In 1982, Danish director Jørgen Leth directed a film called '66 Scenes From America' and in it, footage of 'Andy Warhol Eating a Hamburger' captured the attention of Fernando Machado — Burger King's Global Chief Marketing Officer. The video made its way to 2019 in the form of a Super Bowl ad from the beloved fast food establishment.

Burger King received permission to use the 'Andy Warhol Eating a Hamburger' footage by Warhol's foundation. The Super Bowl ad lasted about 45 minutes, while the full-length video — four minutes and 20 seconds, is available to audiences online.

Without a doubt, mixing the product — a Whopper, with such a culturally relevant and influential personality as Andy Warhol, will cause some stir. The ad was completed alongside marketing agency David Miami.
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