Burger King's Super Bowl Ad Uses 'Andy Warhol Eating a Hamburger'
In 1982, Danish director Jørgen Leth directed a film called '66 Scenes From America' and in it, footage of 'Andy Warhol Eating a Hamburger' captured the attention of Fernando Machado — Burger King's Global Chief Marketing Officer. The video made its way to 2019 in the form of a Super Bowl ad from the beloved fast food establishment.
Burger King received permission to use the 'Andy Warhol Eating a Hamburger' footage by Warhol's foundation. The Super Bowl ad lasted about 45 minutes, while the full-length video — four minutes and 20 seconds, is available to audiences online.
Without a doubt, mixing the product — a Whopper, with such a culturally relevant and influential personality as Andy Warhol, will cause some stir. The ad was completed alongside marketing agency David Miami.
Burger King received permission to use the 'Andy Warhol Eating a Hamburger' footage by Warhol's foundation. The Super Bowl ad lasted about 45 minutes, while the full-length video — four minutes and 20 seconds, is available to audiences online.
Without a doubt, mixing the product — a Whopper, with such a culturally relevant and influential personality as Andy Warhol, will cause some stir. The ad was completed alongside marketing agency David Miami.
Trend Themes
1. Pop Art-inspired Marketing - The use of pop art-inspired visuals and iconic figures in advertising campaigns creates a disruptive innovation opportunity by attracting attention and generating buzz.
2. Nostalgia Advertising - Utilizing nostalgic elements from the past, such as iconic footage or cultural figures, in marketing campaigns offers a disruptive innovation opportunity by evoking pleasant memories and capturing the target audience's attention.
3. Long-form Ads - Creating longer advertisements, like Burger King's Super Bowl ad, provides a disruptive innovation opportunity to engage viewers on a deeper level and tell a more compelling brand story.
Industry Implications
1. Fast Food - Fast food chains can capitalize on the use of pop art-inspired visuals and iconic figures in their advertising campaigns to create a unique and memorable brand image.
2. Marketing and Advertising - Marketing and advertising agencies can explore the use of nostalgic elements from the past in their campaigns to attract the attention of consumers and create a strong emotional connection.
3. Film and Entertainment - The film and entertainment industry can partner with brands to create long-form advertisements that leverage iconic footage and cultural figures to engage audiences and promote their products or services.
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