In time for the 2020 Helsinki Pride celebrations, Burger King revealed a new print ad called 'United for Pride' that shows its brand mascot kissing Ronald McDonald, the fast food chain's most famous rival. Brand Manager Kaisa Kasila, spoke to the new advert, stating "Burger King has always stood for equality, love and everyone's right to be just the way they are."
The new ad was spotted on billboards and posters in Finland, featuring an illustration of the two mascots in a heart-shaped embrace with the words "Love Conquers All" featured beneath them in bold black lettering. As Business Insider points out, the brand rivals have previously been featured together in Burger King's ads, with the brand often positioning its ads to be right outside of McDonald's locations.
Image Credit: Burger King